Difference Between Mass And Mass Communication

THE DIFFERENCE BETWEEN MASS COMMUNICATION AND OTHER TYPES OF COMMUNICATION AND WHAT MAKES MASS COMMUNICATION BETTER

Definitions

Communication can generally be described as a process of exchanging information verbally or non-verbally between people.

Mass communication, a type of communication involves the exchange of information on a large scale to a wide range of people. The information passed usually originates from one source and meant for all possible audience irrespective of distance, cast, creed, religion, nationality and beyond.

Other types of communication include;

I) Intrapersonal communication which involves getting information within oneself directly from the brain for example the brain signals that fire is dangerous.

II) Inter personal communication the simplest type of communication which involves sharing of information or communication between a person and another.

III) Group communication involves information shared between groups of people for example a football team, a group of musicians and so on where inputs can be made by the different members.

IV) Organisational information usually involves sharing of information in a hierarchical manner. For example, in a secondary school information can be passed from the Vice Principal Academics to the heads of department who then pass the information to teachers who later pass it to the students.

Differences

• From the meanings above, the major difference between Mass communication and the other forms of