Integration is one of the important marketing operations that are used by CYFOR because it helps them in linking their marketing activities with the functions of the organisation on which the success of the company is highly dependent. While on the other hand, providing competitive advantage is another marketing operation that is used by CYFOR for promoting their brand. Marketing provides them opinion about the competitors’ approaches and strategies due to which they focus on gaining competitive advantage. This is done by offering products and services that are preferred by customer in lowest possible price. Moreover, managerial role of marketing is another marketing operation that is used by CYFOR for achieving
Marketing is an art to deliver messages and values added for products or services to the customer. Moreover, different messages should be delivered to different customers according to their needs. Thus, segmentation of customer in the market is requisite in order to fulfil customer needs and demand and to gain a competitive advantage over their competitor by satisfying the customer. In order to serve a particular segment of customer, identification of customer profile with its speciality characteristic is required to build a long-term relationship. The segmentation of market will lead a company to establish their brand and corporate image to the customer after targeting and positioning according to the specific portion of market.
The ways you communicate features and benefits to your potential customers is called a promotional mix. When we promote the product in the market which is newly launched, we are engaged in persuasive communication: Want to convince others to buy from you. It must select the right promotional strategy
P3.1 Analyze the role of sales teams within marketing strategy. Your sales and marketing team has a substantial influence on the profitability of the business. You have to define roles that reflect the strengths of your products and assign responsibilities for achieving the sales performance required by the company. When your marketing strategy builds on the roles taken on by the members of your team, they can set achievable targets and take responsibility for meeting their objectives Market Segments The roles assumed by the members of your sales and marketing team depend on the products you offer and how you segment your markets. For example, if your products are highly technical, a
MARKETING! Marketing mix! This term refers to the key elements a business uses to meet the customers needs and wants. Price is one main elements and links between demand and supply. Its give the customers an idea about the quality of the product.
However, the various markets tend to depict similar characteristics and traits especially where consumer-income compares favourably. The nature of demand is one of the major factors affecting the process design at SBD. Operations at SBD are geared at availing products to the various markets whereby consumers purchase the same. Demand refers to volumes of product that consumers are willing to purchase at a given price. SBD has to determine the current market and future demand levels of its products in order to determine its process design.
As mentioned previously, one can use a product, not based on its function but based on the value it gives them as a consumer. One must also take into consideration the concept of ‘the ideal self’ in order to gain a clearer interpretation. People consume products in order to become who they aspire to be. Marketers utilise this in their campaigns by portraying some sort of ideal realm in the hope that the consumer will buy into it. Consumers have multiple different personalities.
In order to ensure that the company meets its target in gaining the required market share, the company should among other things, ensure that it carries out an effective market research to discover the market gaps and have an idea of the best points of entry. This should be coupled with an efficient sales force for product promotion and distribution. The company should also deploy cross-functional teams charged with making key manufacturing and marketing decisions to ensure synergy when it comes to product release. Another key, but often overlooked aspect is getting the required logistics in place early enough. With logistics, the focus should be on the involvement of logistics personnel in developing strategy both marketing and managerial.
This approach can enable the organisation under consideration to gain benefit in controlling costs while fulfilling the demands of consumer services (Basu, 2001). The function of consumer service is considered as a designed standard for the satisfaction of consumers in such a way that the business intends to deliver to its consumers. Moreover, the order processing is designed for taking the consumer orders while executing the specific aspects of the consumers’ demand related to the products (Ellis,