Situation Analysis The world is changing instantly. With the use of technology in communication in the past decades and with advance information, it gave support to the people to change the methods on how the information flows and progressively, the way we communicate, interact, work and study. Through the flow of change in our world, it continuously grow faster with the inventions of different technologies that we use in our daily life. According to Wikipedia, media information literacy is a combination of the two, information literacy and media literacy. The purpose of being educated and media literate is to be in to a digital society, one needs to be able to create, to search, use, understand, communicate and think critically.
Hence, it can be stated that the usage of new media in political campaigns is still in a state of development in Mauritius but it is a sure fact in the upcoming elections it will actively upraise its level. It is a sure thing that there is much time before Mauritius could attain the level of foreign states but with growing importance
Is traditional media really going the way of the Dinosaurs? New media’s influence on people’s opinions and behaviours to traditional media It is a fact that the excessive use of new media has lead to a changing perception on the uses that old media provides. Accessibility of New Media: New media has become very accessible, as the 21st century rolls in. In “Anatomy of Media”, Gordon states that the rise of the internet in this era, which slowly created the global village that Marshall McLuhan envisioned(13), has influenced people and driven them to lean towards new media, rather than the conventional traditional media. The global village, which brings forth the idea that the world is connected as a single community via telecommunications.
Nowadays technology advance, we get inundated with ads from television, radio, billboards or magazine even in our computer. We can’t escape the messages is because the brands trying to attract and get the customers to buy their service or products ( Jane, 2011, online ). Most of us know that computer, internet and mobile phones are recently invented. Until 1990s advertising has more choices and print, television, radio is three of the most popular forms that advertiser like to used. Over the years, in order to attract the attention of consumers, the brand start to take a series of strategies based on the principle of selling ( Stephanie, 2016,online ).
But recently, with the development of Information Technology (IT), new media started to gain a foothold and occupied a more prominent role in the information industry, and it looks like the new media is slowly taking over the traditional media, to the extent of replacing it. Although old media are still effective, more and more people are switching to new media to meet their satisfaction. “New media is the products and services that provide information or entertainment using computers or the internet, and not by traditional methods such as television and newspapers” (Cambridge University Press, 2016). By using new media, people can easily access to different sources of digital media such as online newspapers, websites, blogs and social media. The development of new media also creates more job opportunities and hence enhance the economy.
With the evolution of technology in some decades, mass media have been becoming extremely powerful in shaping people’s ideas since humans’ way of thinking is depend on their previous experiences and the recent information they gain, and the media is supporting in gaining these additional knowledge. As mass media such as newspapers, magazines, radio, television and the Internet, are designed to deliver not only information, and latest news about political affairs, science and technology improvement and climate changes around the world, but also all kinds of entertainment like games, videos and music created by performers, artists and musicians for the humanity to be amused and to release stress from their pressure of work, studies and etc., to the large audience all around the world, it is likely for the society to make use of it to be in the mainstream, the universal thought of prevailing things. It is very imperative to think over whether the media is prominent in people’s everyday life and activities because it affects the important aspects of people’s lives, thoughts and attitudes that are the most crucial parts of the civilization in great measure. This essay describes about how the mass media shape people’s ideas of firstly cultures and traditions, then education and lastly fashion for all age and gender, and the benefits and disadvantages of these. Initially, it can be observed that the media impacts the cultures of every country.
Video conferencing are one that can develop and can help us to communicate at in any part on the world. This is one can lead us to save money, to transport and to save time. Video conferencing are convenient for business is also for contacting other people to communicate about their family or friends. The internet have a very fast development and increasing bandwidth, every time that the internet gets everything new, the people must explore it and having a new idea about it. It is a PC base that can use a cameras and microphones.
ABSTRACT The sudden rise of technology like internet that generate a sample space for the e-shopping, People can purchase anything online using their mobile phone, laptop. This will provide a new era people to share their ideas, thought writing review for the particular product. As the increase of the competitors in the market people will get a great range of products within their budget. For each product the review written by the previous buyer are present, that helps the new customer to know more and more about the particular product. Sentimental analysis is the emerging field to get to know the detailed information by using natural language processing.
According to Hoffman et al (2005), marketing communication model is driven by hypermedia computer aided environment promotes e-marketing on a large scale. Email marketing, blogs, Pay per Click, affiliate marketing, banner advertisements are different forms of Internet marketing. India is witnessing a massive digital revolution. Broadband subscription rates of 3G and 4G services increased penetration of mobile internet which has led to an ever-increasing number of “netizens” and consequently broadened the country’s internet horizons. Internet has become an integral part of this growing population segment in order to connect with friends through various social networking sites, accessing emails, buying air, rail, movie tickets or ordering food.
INTRODUCTION With the advance development of technology and internet enables every common person to produce content. For instance, YouTube, Facebook, Skype, Twitter, and smart phones are different typical examples of new media where every common people are able to voice out their opinions and perspectives of the world within. This is even supported by Bowman and Willis (2003) in his article, “We Media, How audiences are shaping the future of news and information”. According to Bowman and Willis (2003), they have said that the reaction on the Internet gave growth to a new spread of “do-it-yourself journalism”. Everything from eyewitnesses’ visions and photo collection to commentary and personal storytelling are showing up to help people hold