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Difference Between Nike And Adidas

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There has been a fierce rivalry between the two of the best sports brands namely Adidas and Nike for decades. These two companies have always been targeting the same segment of people e.i. people who love sports. Earlier Nike 's market has mostly been the United States and Adidas 's market has been Europe. But then both these brands went global. Now these two brands are also giving stiff competition to each other globally and also in the Indian capital. With the help of this research we would be able to tell which of these two brands is doing better in Delhi NCR and what distribution strategies they are applying because of which it is doing better than the other and having a competitive advantage.

Keywords: Nike, Adidas, Distribution, Sports, Fitness, Strategy, Delhi NCR, Brands, Market

INTRODUCTION
The sports industry is one of the world 's largest industries right now. It has one of the highest revenue and employment out of all the other industries. Our country India has evolved a lot in this category. The sports industry in India is a very dynamic and rapidly growing industry. People are becoming more and more heath conscious and they are starting to get involved in activities like going to gyms or playing some kind of physical outdoor sports. Now in order to get involved in these kind of activities, the normal casual or formal clothes that people wear on a daily basis won 't do. People need specialized clothes and shoes for different types of sports or to

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