Forecasting future growth of online shopping, marketers are making changes in their marketing strategies and trying to capture future market. The online shopping is gaining greater importance in metropolitan and big cities as well as in various foreign countries. The Economic Times in one of their article published that when you buy a product or a service over the internet, instead of going to a traditional store in the market, it is called online shopping. Globally, online shopping has gained wide importance because of its benefit of convenience as well as save of time. People can buy any product from home only without pain of going to stores.
Multichannel retailing is not a new trend, it emerged a long time ago and many studies have been made about this concept. Recently, it has registered a massive growth - customers are becoming increasingly familiar with the benefits of using more than one channel when taking the decision of buying a product or a service. in the few last years online shopping has gained enormous growth with a customers’ desire of gaining benefits and have cost advantages made multichannel retailing a key source of competitive advantage (Grau 2009; Chatterjee
Moreover, as online purchasing trend is increasing, adoption of effective online marketing strategy is important for businesses as it is the means of reaching millions of customers all over the world. It is noticed that online marketing strategy influences the customer buying behaviour either positively or negatively (Dennis, et al., 2009). This is because customers grab the image of the brand as it is shown to them on the online media. There are some of the characteristics of online customers, which include direct information seekers, bargain hunters, undirected information seekers, directed buyers, and entertainment seekers. It is important for the organisations to consider these characteristics within their marketing strategy so that larger amounts of customers are attracted.
Also, Amazon is enough to be called the most successful Internet auction business, and it is a huge electronic marketplace hosting thousands of online storefronts all over the world. The company sells a staggeringly diverse array of goods and is one of the world’s most easily recognizable Web sites. Primary activities are those needed to produce a product or services for the end customers.
The company has initially used the word of mouth medium to garner customers due to which they have been able to garner a strong customer base. But today, they have not spared the benefit of having an online website too where customers are given the choice to shop freely, exchange in case of defects and after sales service at doorstep. Customers have the option of purchasing gift cards, opening a savings scheme online,
We all know that shopping at stores requires us to go to mall or department stores in buying supplies and spend our money. Now we live in the age of internet and buying things can now be done by clicking a mouse. Because of the numerous benefits of shopping online more and more people these days prefer online shopping over conventional shopping. But which one gives us the best benefits? Our discussion centered on three differences between shopping at stores and shopping online.
Everyday goods tablets, strong medicine - now almost everything can be purchased in the online store. The reason for the appearance of such a service is the desire of manufacturers to distribute products at a lower price, and provide customers the most convenient service. Westerners have long been fond of online shopping; they appreciated all its benefits and enjoy using them. In large developing countries, online shopping is rapidly gaining momentum, showing a year on year growth rate of incredible. More and more people are buying goods online, ignoring the long and exhausting walk through the shopping centres, increasing the share of Internet commerce in the global
The finding also proved other factors effecting on-line shopping as saving time, price, security and delivery services. Introduction: Nowadays, statistics show a growing number of shopper online. The aim of this paper to investigate how the internet has made a revolution in shopping process in Alhasa city. This topic attracts me as I know many people around me use online shopping and the number increase rapidly. So this study discusses some hypothesis the great acceptance of online shopping in Alhsa city, the characteristics of online consumer and the advantages that attract people to buy online.
Furthermore if there is any new goods that has been launch in market that attract the customer, AEON must take the opportunity to sale the products with reasonable price. This is one way to capture the market by introducing new products and AEON also can gain high revenue. Now days, many sales will be deal through online because it’s easy and fast and the most important is can save time. AEON must take opportunity to exploit their business through online in order to capture the market and gain profit. AEON also must need to adapt with fast the changing environment by upgrading themselves whereby doing sales through online to customers whereby providing all kind goods and services.
(Anders Hasslinger, 2016) Undeniably, the online business had gradually increased these few years. Traditional markets also need to make changes to keep up with the pace of the times in order to be competitive in the market. Therefore, E-commerce has become an irreplaceable marketing channel in business transactions. Online stores and services are an important sales channels in business to customer (B2C) transactions. A customer will not bind to a specific opening time or location, people will be active at anytime and anywhere.