Pepsi was founded in New York in 1965. It is Producing Non-alcoholic beverage and Food processing items. Pepsi is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in retail stores, restaurants cinemas and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina.
Concentrates refer to syrups and concentrates that are used to produce sparkling or flavored still beverages. These are sold to bottling companies who produce the beverages and authorize distributors to install and operate soda fountains in restaurant chains. Finished beverages, on the other hand, are packaged drinks in cans and bottles that bear the company logo, and sold to wholesalers, distributors or retailers in its geographical area of coverage. Of the two main categories, finished products operations generate more revenues (62% or worldwide revenue) despite the lower volume (27% of worldwide volume cases sold) compared to concentrates. In addition to company-owned and company-controlled entities, The Coca-Cola Company also entered into licensing, joint ventures and partnership agreements with other brands.
Some of the brands that are previously owned by Pepsico arePizzaHut,TacoBell,KFC,Hot’nNow,East Side Mario’s,D’AngeloSandwitchShop,Chevys Fresh Mex and North American Van Lines. PepsiCo began toextend by diversifying its business beyond soft drinks and snack foods into other lines of food and beverages.The Company has purchased Tropicana Products in 1998,and then merged with Quaker Oats Company in 2001,adding with it the Garode sports drink line and other Quaker Oats brands such as Chewy Granola Bars and Aunt Jemima,among others. In July 2012,Pepsico announced a joint venture with Theo Muller Group which was named Muller Quaker Dairy.This was marked as the PepsiCo’s first entry into the dairy space in the U.S.But the Joint venture was dissolved in the year
The company was later bought out by businessman Asa Griggs in the 20th century which later led to Coca-Cola 's smash success. Throughout the years, Coca-Cola managed to sell, distribute, & merchandise its products to retail stores, restaurants, &vending machines. It later introduced other cola drinks such as Diet Coke, Caffeine-free Coke, Coca-Cherry, & Coca
It includes the company itself, its suppliers, marketing intermediaries, customer markets and public. The table below shows the different competitors Coca Cola has and their websites.Table1. Pepsi http://www.pepsico.com Snapple http://www.snapple.com Monster http://monsterbevcorp.com The table below shows the various suppliers and what they supply for coca cola .Table 2 SASA They supply sugar canes. RAND WATER They provide water PRASA They provide coca cola with internal spray for cans. FILMORE CANS They manufacture tins ;cans.
PepsiCo is a worldwide food and beverage company with net revenues over $66 billion and a product portfolio that includes 22 brands which generates over $1 billion each in estimated retail sales. The company’s main businesses are the following: Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of foods and beverages distributed worldwide. Pepsi originated way back 19th century and started selling a refreshing drink called, “Brad’s Drink”, named after the inventor/pharmacist Caleb Bradham in his pharmacy. Years later, it was later renamed as Pepsi-Cola, after adding the ingredient of digestive enzyme-pepsin. Pepsi- Cola Company was launched in the year 1902 and boomed its sales by then.
Describe the products and the market structure of Coca cola? Coca Cola the product Merchandise is physical merchandise make up of substantial of most nation’s generation and promoting endeavors. Every time organization 's business sector number of caned, solidified sustenance items, autos, TV, and machines are fortress of the cutting edge world (Kotler and Keller, 2009). As financial progress or build up the developing extent of their exercises get concentrate on creation of administrations, for moment USA economy comprise of seventy-thirty administrations to great blend. Administrations for moment incorporate working in aircrafts, lodgings, banks, specialists, and programming developers (Coca-Cola, 2010).
They launched coca cola orange in 2007 available in united kingdom (UK) but limited time. Its sold the label Mezzo Mix in Switzerland, austria and Germany. The expected product is defined as a set of attributes or characteristics that buyers normally expect and agree to when they purchase a product. When consumers get a hold of a Cola product, they are expecting the sweet, citrusy flavor burst (Lubin, 2012) and when other consumers grab a Coca Cola product they await the raisiny– vanilla taste of the soft drink (Gladwell, 2012). The Coca Cola products are constantly produced in a red background with the iconic Coca Cola
A Project Report on “STUDY ON DISTRIBUTION CHANNEL” A study conducted at PEPSICO BANGALORE Submitted By NAVEEN KUMAR .A (USN 1AM13MBA68) Submitted To VISVESVARAYA TECNOLOGICAL UNIVERSITY, BELAGAVI In partial fulfillment of the requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION Under the guidance of Internal Guide: External Guide: Ms . TANUJA NAIR Mr . SHIVA KUMAR ASSOCIATE PROFESSOR AREA MANAGER MBA DEPARTMENT PEPSICO AMC ENGINEERING COLLEGE HOSUR ROAD BANGALORE – 560083
2.2.4 Competition Analysis: - The other two major players in this industry are Coca Cola and Cadbury. The Real competition is between Pepsi and Coke. Presence of competition will ensure expansion of the market by collective effort which is growing with the rate of 25% annually. Coca-Cola Products:- Coke was launched in India in Agra 24th October 1993 after its traditional launch of its cola. At the sparking new bottling plants at Mathura near Agra coke was back with a bang after its exit in 1997.coke has also launched its new product” Vio” which is Flavoured milk.