Difference Between Pepsi And Coca Cola Company
INTRODUCTION
The purpose of our report is to determine similarities and differences in two international companies which are Pepsi company and Coca Cola company. The comparison and contrast will consider the following research objectives:
1. Diversified Business Model.
2. Complementary Products.
3. Pushing Into New Markets.
4. Efficient Business Operations.
This report was requested by Dr. Anis Khayati, who is the instructor of ECON340 and submitted on 2nd January, 2016.
Background & Literature Review
PepsiCo is an American multinational food, snack and beverage corporation headquartered in Purchase, New York. PepsiCo has interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which have included an acquisition of Tropicana Products in 1998 and the Quaker Oats Company in 2001, which added the Gatorade brand to its portfolio.
However, the Coca-Cola Company, which is headquartered in Atlanta, Georgia, is an American multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. The Coca-Cola formula and brand
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