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Programmatic Vs RTB

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Programmatic or RTB: Know the Difference to Make a Difference
Command over lingo is a must for professionals in digital marketing and advertising because no uniformity in intention and explanation may create a spell of confusions. Programmatic and Real-time Bidding (RTB) are the two most favourite terms among stakeholders in the Digital Marketing industry, and often, they are used interchangeably because only a few understand the distinction between the two. The year 2010 witnesses the unprecedented success of RTB in the display ad industry and from there onward Programmatic starts gaining immense popularity. Influenced by it many people have developed a nation that Programmatic is nothing but RTB. Since then, not only outsiders, industry’s …show more content…

Programmatic Direct is also known as, Programmatic Guaranteed, Programmatic Premium, Automated Guaranteed, and Programmatic Reserved, but are not different at all, they are just different names of Programmatic Direct. So, what is Programmatic? In fact, it is automated media buying on digital landscapes, i.e., web and mobile for the placement advertisements and advertorials. It’s an effective as well as the efficient method of media buying to ensure maximum visibility at minimum cost. It equips advertisers with advanced analytical tools and clear insight that enable them to explore potential websites, portals, and digital channels that assure the best ROI from their ad campaigns. In this digital media buying process, the advertiser decides the campaign parameters and the ad server automatically generates ad …show more content…

Both Programmatic and RTB are extremely useful in Digital Marketing, and each one scores above than the other in terms of their respective characteristics. While RTB is phenomenal in targeting audiences on their hit and click history, the Programmatic is best for niche brands that keep the focus on a special segment of people as the advertiser in Programmatic enjoys leverage in choosing more relevant and valuable impressions. Mass views and outreach make RTB the hot favourite for FMCG industry, but its limitations regarding the ad spot of choice and getting complete information of the sites give the Programmatic advantage over RTB. That’s why for premium lifestyle and luxury brands Programmatic is more effective in reaching to a specific group of people. Hence, Programmatic Direct is ahead of RTB because it helps advertisers to communicate with audiences who have better chances to buy their products or

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