Difference Between Tesla And Tesla Motors

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In recent years, the automotive industry has seen a dichotomy of innovations – particularly in relation to electric vehicles. For example, Tesla and GEM have each introduced new and distinct electric vehicles aimed at different “jobs to be done.”
Tesla Motors (“Tesla”) is an American electric-automobile manufacturer. It was founded in 2003 by American entrepreneurs Martin Eberhard and Marc Tarpenning and was named after Serbian American inventor Nikola Tesla.
Tesla was formed to develop an electric sports car. Funding for the company was obtained from a variety of sources, most notably PayPal co-founder Elon Musk, who contributed more than $30 million to the new venture and served as chairman of the company, beginning in 2004.
Global Electric Motorcars (“GEM”), a wholly owned subsidiary of Polaris Industries, is a U.S. manufacturer in the low-speed vehicle category, producing neighborhood electric vehicles since 1998, low-speed vehicles since 2001, and has sold more than 50,000 GEM battery-electric vehicles worldwide.
Although the products of both companies, Tesla and GEM, are considered as electric vehicles, the purpose of usage by the customers are different for these brands. Meaning that their “jobs to be done” are different than each other. Considering the jobs to be done point of view, it only focuses on what is the real causality behind the customers’ preferences while they buy a product rather than relying on the attributes that are merely correlated with buying

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