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Instagram: A Comparative Analysis Of Interpersonal And Mass Communication

979 Words4 Pages

a) Over the years, the Internet has increasingly blurred the lines that differentiate interpersonal and mass communication. Because it is inexpensive to create content on the Internet, any individual who has access to it may reach out to large audience without difficulty. (Baran, 2017, p. 235) This could let one presume the Internet to be a form of mass communication.

However, feedback is typically slow when it comes to traditional mass communication. It would take some time before the receiver responds back to the initial source. This is not the case when it comes to the Internet, where feedback is direct and immediate. Such quick feedback is a trait of interpersonal communication, therefore concluding that the Internet consists of both …show more content…

Accounts belonging to companies like Sephora, Apple and Samsung use Instagram to as a quick way to reach out to a large audience. This can be achieved not only by uploading photos or videos onto their accounts. Now, Instagram allows its users to upload videos as Instagram Stories as well. These videos will appear on the top of its users’ pages for twenty-four hours. There is even a live video story option, whereby these companies allow their viewers to stream the video as it is being recorded live for things like new or exclusive product launches. It is also notable that all the methods mentioned so far are free of charge, which is not a typical aspect of mass communication.

Communicating with these corporate companies using Instagram will not solely be a one-way thing as per traditional mass communication. With the use of direct messaging on Instagram, customers may now have direct and immediate replies with these companies. Feedback exchanged will be direct and immediate. Using Instagram, the communication between the corporate company and its users would be more personally relevant instead of being mechanically …show more content…

It is used as a platform to create public awareness for issues in the world like animal cruelty, terrorism, poverty. For example, the bombing that took place in Paris on 13 Nov 2015. After the bombing happened, Instagram was flooded with users posting pictures, messages and videos to console families of the victims and residents of Paris. There was even a hashtag trending amongst the hubbub, which was “#prayforparis”. According to Laurent (2015), by November 16th 70 million people had taken to Instagram to pray for Paris. Instagram had an impact on culture through that by showing the masses that violence is taboo. Violence brings harm to innocent lives and is something that should be abhorred at all times.

A big part of our lives is spent communicating through social media. Due to the vast amount of people using Instagram, it is necessary for its users to understand the importance of utilizing it responsibly to prevent any form of conflict or controversy from happening. This would be especially so for users who are from “media industries” (Baran, 2017, p. 14) because they hold a large amount of influence over other users. After all, only those participating can make the forum honest, fair and good (Baran, 2017,

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