Cuneyt and Gautam (2004) found that consumers can purchase quicker, more choices and able to order product and services with cheapest price (as cited in Sultan & Uddin, 2011, p. 7); their report described consumers able to save money with online shopping. Boone and Kurtz (2010) stated that “many products actually cost less online” (p. 225). Boone and Kurtz (2010) also proved that “the Internet is the best place to find bargains” (p. 225). The consumers can save more money by online shopping compared to traditional shopping because online shopping usually offers cheaper price as the owners of online shopping don’t have the need to pay for the rent for their shop as it is free for them to establish their online stores. Therefore, online shopping will offer better deals such as offering free shipping, offering free accessories or clothes if the consumer purchase above a certain amount or even offering free vouchers to attract their customers to purchase from their store again during their next visit.
Online business owners know that consumers are looking for cheaper items online. Resulting from this, the online business owners will reduce prices in order to attract buyers. Customers are able to purchase the same items they want to buy in stores at a cheaper price online. Promotional codes are also available exclusively online, which knock down the prices of some products even more. Anamika S says, “Cheap deals and better prices are available online, because products come to you direct from the manufacturer or seller without middlemen being involved” (Top 10 Benefits of Online Shopping 1).
They find it funny, comfortable and easy to use. The results shows that online shopping is can lenient and easy to find webs and choose between them. The advantages of online shopping are great. Consumers can buy in anytime,where they are it saves time and effort. People don 't have to walk between shops to find and examine goods also trust and security are the main factors that attract people to buy online.
Online shopping is very convenient in recent years. Today the internet holds the considiration of the retail market. Millions and millions of people shop online. Online shopping has been shown to provide more satisfaction to modern consumers seeking convenience and speed ((Yu and Wu, 2007)). On the other hand, the buying product from the traditional market is continuing since years.
Most of the companies have their own online shopping sites so that they can attract the customers from international arena. Online shopping has made a transaction easier than it was and online stores offer consumers benefits by providing more variety of products and services that they can choose from (Lim und Dubinsky 2002). The traditional retailers offers only the limited number of product because of the storage problem and different other factors. Thus, customers may not find different varieties as offered in online shopping sites. To overcome these problems, the electronic stores like Saturn, Media Market and Conrad have also the online sites where they can offer more products then in their outlets.
Recently, online shopping has become very popular, especially among student. The growth of technology has made these a part and parcel of everyday lifestyle. The advent of debit/credit card is the smooth access to the World Wide Web has brought the shops from around the world to the desktop. This research personally have seen many of our friends, surfing through various online shopping sites and purchasing items. The student who is well versed in the use of internet and active in social media, know about online markets and have tried at least some of them.
By the end of 21 century the whole world had changed and still looking forward to more moderation than before and by now online shopping had played an important role in people’s lifestyle. But at the same time, there are a huge number of people prefer to go shopping instead of using online shopping. So here is the controversial issue that online shopping is superior to the traditional one. Actually, online shopping is more effective than shopping in stores, for example, it saves time, available in any time, a variety of product. People think they waste their time by searching on the internet but for a matter affect dressing up and leaving your house, driving to a place and buying clothes is way more time than just viewing a website and
It certainly more convenient than dealing with crowds, standing in lines and spends less on petrol/toll. The whole process of shopping from a local store becomes even more time-consuming if especially for those who have kids or do not own a car. I can solve all of these hassles by shopping online. One of the most enticing factor about online shopping, particularly during a holiday season, is it alleviates the need to wait in long lines or search from store to store for a particular item. Furthermore, e-shopping gives more variety and have great freedom of product’s choice than any other local store.
Summary Online shopping is growing every day. There are many benefits of online shopping such as time savings, access from anywhere, convenience, 24-hour availability, variety of products, various options available to compare products and brands. Beside the benefits of online shopping the consumer feels different kind of perceived risk factors and psychological factors are involved in online shopping. The perceived risk could be financial loss, product performance risk, delivery risk, and psychological factors such as trust and safety and website design. These perceived risk and psychological factors also determine the behavior of consumers towards online shopping.