Digi Case Study
INTRODUCTION
As part of our Entrepreneurship Skills SSC1107 subject, we were given a case study which had to be done as a group. We formed a group consisting of Surenthran, the project leader, Kathiravan, Navina, Harykumar and See Kee Joe. The case study is about choosing a corporate sector and write a report about its social responsibilities. The organisation that we chose is DiGi Telecommunications Malaysia.
First of all, what do you mean by social responsibility? It is the continual commitment by businesses to behave ethically and contribute to economic development at the same time improving the quality of life of the workforce and their families as well as of the local community and society at mass scale. It is the economic, legal, ethical
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Its data services concentrates on the advancement of new mobile interactive services which includes infotainment by means of SMS, WAP, GPRS and MMS. Mobile contents includes value added and entertainment content for cell telephone clients, for example, weather forecasts, picture messages and live game scores.
Digi is listed on Bursa Malaysia and is controlled by Telenor Group which is a pioneer in mobile communications in Norway. Telenor's global extension as of late has been founded on driving edge skill procured in its home Norwegian and Nordic markets, which are among the most exceedingly created innovation markets on the planet. Quality in satellite communications, versatile innovation and residential Internet exercises has been a key variable in the Telenor development
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Digi launched 13 CBCs under the Universal Service Provision (USP) programme which provides underserved communities with access to broadband services. Over and above basic broadband connectivity, Digi also provides entrepreneurial training and other online services that are relevant to the communities surrounding our CBCs. In addition, they worked with the Malaysian Communications and Multimedia Commission to give out 500 netbooks to students from low income families in Sabah as part of the 1Malaysia Broadband-Netbook
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