Dior Cosmetics Case Study

It is evaluated from the above graph and table that digital branding strategy is one of the most effective techniques that grasp the attention of consumers and most of the customers of Dior strongly agree with this fact. Moreover, the statistical table depicts that there is a massive difference between the mean and standard deviation values that depicts the data is widely spread. Question 2 Mean 20

Standard Error 7.30753

Median 13

Mode #N/A

Standard Deviation 16.34013

Sample Variance 267

Kurtosis -2.87628

Skewness 0.521452

Range 35

Minimum 5

Maximum 40

Sum 100

Count 5

The pie chart demonstrates that the majority of the female customers of Dior cosmetics have strongly agreed and agreed with the statement that with the help of effective digital

Moreover, it is examined that with the help of effective digital branding strategy both the organisations can easily compete with their competitors. However, due to the competitive environment, it is important from the prospect of both the firms to consider digital branding in order to make appropriate use of technology. In addition to this, by posting daily content Dior and Lancôme can easily grow their online community for the purpose of generating customer’s traffic viably. Furthermore, managers of both the firms agree with the fact that the effective use of digital marketing would help them to attain their strategic goals and targets in an accurate manner. Additionally, it is noticed that managers agree with the point that by formulating micro-content Lancôme and Dior can easily generate more customer traffic and grow their online community to the utmost

This depicts the fact that digital marketing and e-commerce has significant influence and role on the perceptions of the customers for Lancôme and Dior cosmetics in UAE. Moreover, there are different digital branding strategies such as posting contents, posting images on social platforms such as Twitter, Facebook, Pinterest, and others answering or interacting with customers on social media and many others (Booth & Matic, 2011; Hernández, et al., 2010). It is noticed from the results, that customers are able to interact and communicate with the Lancôme and Dior employees actively on social media platforms such as Facebook. They also stated that they also come to know about organisations new products and services on this digital platform. This means that digital branding is important that the organisations in UAE luxury cosmetic industry can use to build brand image and reputation among consumers. It also determines their perception regarding the brand and its products (Aaker, 1996; Booth & Matic,