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Summary: Digital Image Manipulation In Advertising

1520 Words7 Pages

Research Paper: Digital Image Manipulation in the Advertising Industry

Throughout the years it has been visible the not everything people see is really what it looks like, and this happens pretty often in the many areas that sorrounds them in their everyday lives. Image modifications has had an important influence in a many industries and one of them is in the advertising industry. It has been used for making ads more attractive, which results in having a better marketing result. However, At what point does it become unethical to change the appareance of a product or a person? How does that affect the entire perception of things that people have over all those unrealistic ads? Although digital image manipulation serves as a way to make advertising more appeling, the abuse of it can lead to the …show more content…

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Halbrooks, G. (2017, June 26). The Ethics of Magazine Photo Manipulation. Retrieved from The balance : https://www.thebalance.com/the-ethics-of-magazine-photo-manipulation-in-the-media-2315338
Horwath, A. (2016, April 19). Photoshop, Models, and the Law: How Far is Too Far? Retrieved from Pixelz Blog : https://ca.pixelz.com/blog/photoshop-models-laws/
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