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Challenges Of Digital Leadership

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Introduction: Digital Leadership is the strategic use of a company’s digital assets to achieve business goals. It can be addressed at both organisational and individual level. At the individual level, digital leadership may be carried out by the CIO. An effective digital leader is always aware of the corporate goals and know how his or her own job responsibilities support them. At the organisation level with in aspecific market place, the digital leader may be a company that successfully takes advantage of its own digital assets to gain and maintain a competitive advantage. They are willing to explore how I.T can be used to help an organisation become more responsive to the customer’s needs and changing basiness requirements. With effective …show more content…

Digital transformation and company culture: The domain of work culture is usually where the biggest amount of rejection or adoption happens in the face of new technologies. Therefore, it is dire need for cross- generational communication and company culture.
2. Digital transformation and generation change: Right now Generation z is entering into the workforce in growing numbers. These intelligent and tech- savvy young digital natives have been raised democratically and work most effectively when encouraged to contribute to company processes with their unique experiences.
3. Digital transformation and HR Management: In this process, the manager required to attain two new competencies: media competency and intellectual competency.
4. Digital Transformation and Marketing & Sales: New products and services as well as the enormous opportunities of big data and social media make abundantly clear how much marketing and sales profit from digitalisation and this is especially true in communication sector.
5. Digital transformation and communication: The boom in social media especially leads to new challenges and opportunities in all sectors of internal as well as external corporate …show more content…

In this connection, it is not an out of place to mention here the buzz words of Javier Bablor, Executive V.P of BST Global that “the strength in new technologies lies not in the technology itself but how you use that technology to leverage change and improvements in you business’’ Therefore, strong leadership and fostering innovation were highlighted as vital components of enabling digital transformation. He suggested certain tips for digital transformation. They are – be digitally intentional; become a digital leader, define your digital strategy; assess your firms digital readiness; take stock of your digital investments; prioritise when change is needed most; invest a landmark profit; foster a strong digital culture; set a common digital language; prepare your people and be agile in your focus. Thus, by and large, it is to be reckoned that ‘struggle for the existence and survival for the fillest become the order of the day in this LPG Scenario’. Therefore, the leaders should be dynamic in this digital age and revamp their scientific and technological skills according to their industrial climate. Then only they will tap the organisations share in the market and competitive advantages. Before epilogue, it is an apt to quote here the buzz words: “when we were a small company, we need to stand on the shoulders of giants to grow up. If I have seen further

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