Humogo Research Paper

Learn With Us www.humongoindia.com/digitallearning.aspx Classroom Training

Our Google certified instructors deliver digital marketing knowledge and valuable tips using a combination of expertly designed Lectures, online work demonstrations and hands-on computer workshops for a collaborative learning experience.

Google Certification Exam Training

Students are trained to qualify Google Exams.

Study material is provided by Humongo Digital Learning which covers the most current information, concepts, methodology and techniques to qualify Google exams

Google Analytics Certified Expert

Foundation course of Digital Analytics, data understanding, simple analyses, and how to generate reports

Gain the knowledge needed to become expert of Google analytics.

What is Google Tag Manager?

How to install GTM and how to manage your marketing effort ?

Humongo Digital Learning provides complete classroom training of Digital Marketing for a variety of assignments including live practical based training, theory, and case studies from World’s top fortune companies about online marketing practices and their success mantra.

Successful training of digital marketing demands that digital marketing instructors are well experienced, enthusiastic and eager to learn new ways to win the market in digital age. They also should be supportive to fresh graduates, working professionals and entrepreneurs at all phases of digital learning.

With Humogo you will learn about the challenges in digital marketing, strategies to be a successful marketer and how to create brand in a digital world.

What you will learn

Curriculum

Module 1 : Basics of Digital Marketing

Module 2 : Search Engine Optimization (SEO) Training

Module 2.1 : HTML & Dynamic Web Site

Module 2.2 : Keyword Research Strategies

Module 2.3 : On Page Optimization Technique

Module 2.4 : Off Page Optimization

Module 2.5 : Advanced Optimization

Module 2.6 : Understanding of Google Webmaster

Module 2.7 : Google for Local Business/ Maps

Module 2.8 : Software and Plugins

Module 2.9 : Google Adsense*

Module 3 : Search Engine Marketing (PPC) Training/ Paid Advertising

Module 3.1 : Google Adwords

Module 3.1.1 : Search Advertising

Module 3.1.2 : Display Advertising

( 4 main types of Display Advertising- Banner Ad, Video Ad, Rich media Ad and Sponsorship ad)

( 6 Core Types of Targeting Topic Targeting, Placement Targeting, Google Display Network Targeting, Interest Category, Keyword Contextual Targeting and Remarketing )

Module 3.1.3 : Video Advertising

Module 3.1.4 : Mobile and Aps Advertising

Module 3.1.5 : Remarketing or Retargeting on Google

Module 3.2 : Bing, Yahoo Ads (Microsoft Ad Center)

Module 4 : Social Media Marketing/Advertising/Optimization

Module 4.1 : Branding throughout Social Media

Module 4.2 : Facebook Advertising and Marketing

Module 4.3 : YouTube Advertising and Marketing

Module 4.4 : LinkedIn Advertising and