Digital Marketing

1302 Words6 Pages
Digital Marketing

Crux of Digital Marketing

Are you a marketing freak? Hearing words like SEO, SEM,SMM, PPC etc. gives you goosebumps? These are the terms that pop when one talks about “Digital Marketing”.

According to wikipedia - ‘Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium’

It has become essential for a modern day marketer to understand the nitty gritties of digital marketing which should become a vital component for the marketing strategy of any successful company.

It’s not a math equation, financial analysis or economics –
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Marketing practitioners declare that the millennial generation is directed towards the digital marketing approach and in favour of brand experience through social media. Digital marketing budgets are expected to increase during the coming years, with clear indications that marketers are staffing up for marketers with digital expertise. Digital marketing is growing faster than any other marketing channel, demonstrating a good fit of what marketing practitioners do and the target groups needs and wants. As the field is relatively new, support will be needed in the future years, from young trained experts to serve the new concept and philosophy of the marketing practice. There are drawbacks of course which contemporary business practice reveals.

Why are companies shifting to DM as compared to traditional marketing? The answer lies in the following lines:
DM can be easily tracked and monitored
Provides Competitive Advantage
Able to measure the success of marketing campaigns in real-time, enabling to plan more effectively for the next
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What the future holds? - DM horoscope
The future of digital marketing will be rooted in how marketers and platforms create ways for new and traditional media to play together. We’re already seeing this with AR,VR etc
Virtual/ augmented reality will become more and more popular in the future and it will definitely play a big role in sales and marketing.
The increase in population and growing demands of smartphones, tablets, laptops and other electronic device has given hope to the future of digital marketing. Digital marketing will excel not only in this year but for years to come.
To survive in today’s competitive and frenzied market scenario; it is must for Indian businesses to have a well-integrated internet marketing strategy. Without Digital Marketing, businesses may fall short of creating contemporary marketing strategies and hence, they may turn directionless. Digital Marketing is the present and the future of marketing that will not only let businesses survive but also thrive in the most result-oriented
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