What are Digital Marketing examples?
Digital marketing will be the key factor in the success of business. People get to know about your business only after successful marketing campaigns. There have been cases of business getting losses because of poor marketing strategies. Heavy competition exists for every business.
Some businesses sky rocketed their way into being successful by using Digital marketing creatively. This helped them to earn more profits. Let’s discuss some of the examples where the companies used marketing in a creative manner and generated huge revenue and reputation.
UBER:
UBER started in 2009. Until then, taxis are costly. UBER came up with a concept of booking a car in few clicks from app (android & IOS mostly) and charge is pretty
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In every business, you will find discount rates being posted on various social media websites to attract more customers. But Jet Blue is not from that category.
Instead of using twitter for posting special offers and discounts, it rather used for a fast customer service. Generally, it takes some time to get reply in twitter for a comment. But in Jet Blue’s account, you type some comment like a query about timings, response comes in minutes.
They are always available 24*7. There will be competitors in every business area, but in order to stay ahead, you require an extra facility which people should speak about. For example a person comments and gets instant reply from Jet Blue, he/she gets surprised and shares this info with their friends.
They will also try and experience the same and sharing continues along with bookings in Jet Blue whenever necessary.
What to observe from these examples:
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Digital marketing isn’t simple as many people think. There are numerous cases of these strategies failing for some service providers. Studies reveal that digital strategies fail for some people because they do it for themselves or hiring a young and inexperienced computer marketing Companies. Experienced agencies have experience handling numerous tasks. Additionally, they have hired experienced technicians.
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When there is a large number of sellers and a large number of buyers in a market, that market is regarded as a perfectly competitive market or industry. In a perfectly competitive market, a single firm cannot dictate the pace and the selling price (Khan Academy, n.d.). In other words, one firm cannot set the prices and the competitors are obligated to market prices. What is fascinating about a perfectly competitive industry is that the barriers that prevent new firms from entering the industry are flexible; that means there are minor barriers of entry as well as little or no barriers to exit the industry (Rittenberg & Tregarthen, 2009). Additionally, buyers and sellers have all the necessary information to make a decision to buy or sell a product.
The situation of the Uber drivers is under confusion. It is easy for the company to tell the drivers that this will be the future, but the occupation and the life of the Uber drivers’ matters a lot. Peak demand
Literature Review on “Digital marketing strategy use to influence children” Abstract: This literature review focus on digital marketing, advertising to children and use of digital device. While many new marketing technique are being developed using the internet and digital devices as communication tools, little literature will consider the implications for children in-depth. Partly because the field of digital marketing is growing so rapidly, and partly because children use of the internet is increasing so fast and at the young age, much of the academic literature struggle to keep up with new trend what literature does exist trends to be highly critical, but is not necessarily based on sound search that looks at the real world of children’s
Most people today, own one at least one technological device which could be one of the access platforms that form online channels the company may apply for their digital marketing to achieve profitability and retention of customers. Chaffey and Ellis-Chadwick (2012) state that a digital marketing strategy is constantly needed to provide a sense of direction for an organization’s online marketing activities so that they integrate with its other marketing activities and support its overall business goals. According to Parise et al.
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Attracting much attention on entertainment or news to allow people to talk about your brand. Viral Marketing: Developing amusing or informational messages that are designed to be passed along in an exponential fashion, often electronically or by email. Community Marketing:
A creative advertising can lead to more memorable, longer lasting, works with less media spending, and builds a community faster. Lack of creative advertising, Pensonic Holdings Berhad is hard to inspiring people to buy their products. Ads that simply catalogue product attributes or benefits were not enough to attract the customer attention and positive attitudes about the products being marketed cannot lead to the customers (Werner & Peter, 2013). Effective advertisements are advertisements that help the advertiser to reach its goals (Doyle & Saunders, 1990). Other than that, According to most studies in different countries, revealed that TV has the biggest effects on audiences and persuade them to start purchasing processes.