Digital Marketing Importance

950 Words4 Pages
Importance of Marketing Marketing Guru, Philip Kotler defines marketing as “A social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others”. Simply put, the umbrella of marketing encompasses numerous activities ranging from creating and communicating value to advertising, promotions and sales etc. A salient characteristic of businesses in the 21st century has been the rampant surge in the number of players across all sectors, thus adding to the already intensifying competition. Organizations, today, have to be particularly prudent and judicious while utilizing their marketing resources and need to ensure that despite a limited budget, they…show more content…
Additionally, digital marketing facilitates marketers to engage in an interactive two-way communication with clients, build better relationships with customers, assess their strategies real-time and revise it accordingly. The prospect of an online advertisement to go viral across various social media platforms in a fast and economic manner, further entice marketers to invest heavily in digital means. Additionally, the impact of digital marketing is measureable and results in faster ROI for organizations. Another significant advantage offered by digital marketing is its non-intrusive nature i.e. the advertisements are tailored as per the customers’ needs and interests. This substantially increases the possibility of potential buyers getting converted into actual buyers as they now have an option to bail out of advertisements that do not appeal to them, unlike the case in traditional…show more content…
Determining the most befitting marketing strategy is contingent on the industry being considered and might vary with every organization. A combination of both, traditional and digital marketing strategies could be another alternative that might interest marketers. It would be interesting to see how organizations find an appropriate mix of these strategies in the future, as traditional and digital marketing strategies might complement each other well in certain
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