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Digital Marketplace Case Study

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The Digital Marketplace-a portal to profits?
To interpret whether digital marketplace is a portal to Profits or Loss we should first understand what a Digital Marketplace is.
Digital Marketing is marketing your artworks/products online using different digital technologies. Hence we can say that Digital Marketplace is a platform that allows vendors or business people to advertise or sell their products.
How digital marketplace works?
Basically, digital marketplace works by using a number of different strategies. Each of these may serve a totally different purpose even though they have a common goal. The strategies work together in order to drive relevant traffic to a business (either online or off) and then convert a one time visitor into a …show more content…

People tend to use the latest and convenient technologies i.e., a Digital Marketplace instead of traditional techniques where you have to go to a shop all by yourself, search for the products you need, stand in the long billing queue and get what you want.
Digital Marketing uses techniques like (SEO) Search Engine Optimization, (SEM) Search Engine Marketing), content automation-commerce marketing, etc., to make things easier for the customers and let them get what they wish for.
Digital Marketplace is now extending their services using SMS, MMS, and callback and on hold mobile ringtones. Therefore it is very easier for the customers to find their product of choice which proves beneficial to the sellers as well as their products are being advertised and getting sold like hot cakes. This is where digital marketplaces proves itself efficient.
It is a platform for individuals who are interested in starting a business to advertise and market their products. Digital marketplace brings various sellers together.
Why use digital …show more content…

More money will be invested on advertisements and there are other expenses like shop rent, labour charges, employee salaries etc. But if he prefers a Digital marketplace he will be exposed to global customers. His business area will be expanded, his customers will increase and his products can be familiarized easily through online advertisements. It is also highly scalable with low capital requirements. High Profit margin is another plus point. Middlemen commissions are lesser compared to traditional shopping. Also there is no need of keeping a lot of staff. Since you are doing everything online, manpower is reduced to a great

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