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Instagram Application Case Study

781 Words4 Pages

INTRODUCTION According to Inspired Magazine (2015), digital media has become the easiest access to consumer entertainment whilst consist of educational, social and political potential. Taking the Instagram application as a site of study, this case study will discuss how the invention of software affect lifestyle and culture. BODY Based on downdetector.com (2015), Instagram application is a social network platform that allows users to take pictures, apply filter and share them online via smartphone. It allows users to comment and like the pictures as well. The co-founders of Instagram application are Kevin Systrom and Mike Krieger. Instagram application was launched in October 2010 in San Francisco, United State. Based on Instagram.com (2015), the name of Instagram is a combination of instant camera and telegram. Instagram application let users to capture only square image and the duration of video record is only maximum 15 seconds. According to Mail Online …show more content…

According to Cohen and Kenny, Instagram user can apply a digital filter effect to boost the visual and let everyone to be a professional photographer. By applying the digital filter, it makes the photo looks more artistic than the actual ones. In this case, it had replaced the the traditional Kodak camera or Polaroid. In the old days, people have to print out the photos and bring it into a darkroom to put on edits and filters which is very time consuming. Instagram application has made things easier for people who wants to take photos, they could save alot of time because Instagram has allowed them to take photos and and upload photos instantly. Beside that, based on Instagram Blog Facebook (2012), the invention of Instagram application also encouraging the users to be creative to create tags that are relevant and innovative instead of tagging the general word “photo” in the

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