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Digital Media Importance

2030 Words9 Pages

OUTLINE
i. Introduction
1. The way we live work, interact, entertain and learn is influenced by technology ii. Digital Learning
1. They way we learn has been directly affected by evolving technology. Digital Media Technology helps teachers prepare their students with the necessary skills for employment. iii. Digital Media and Entertainment
1. The hyper-connected consumers today have access to real time content across multiple devices. Media and Entertainment companies have to update their technology and process of reaching customers in order to create successful “new-age” customer relationships iv. Digital Media Importance in the Beauty Industry
1. In order to keep up and be as successful as makeup brands stemming from YouTube channels, big …show more content…

From physical to digital and TVs to tablets, consumer appetite is pacing digital media technology nicely and vice versa. In addition, content owners and creators also benefit from these technological advancements by having more control and influence in the creation process, and in the way that the information is released. A perfect example of this is Youtube. Digital creators no longer have to go through other people to release content. They no longer have to change their ideas to fit the idea of the person who is releasing their information. They are also able to directly communicate with customers and consumers of their content to help improve and improve their content to best fit their target audience. Digital Media Technology is allowing the consumer to experience their favorite content in a way that best fits their …show more content…

The use of digital media requires people to have a a general knowledge of the Social, ethical, global, and legal sources in which the digital media is consumed. Digital Media is performing its vital role in different issues of every aspect globally. The use of technology and digital media whether in Schools, Health care, Entertainment, and Politics is shaping norms and values in an efficient way. A lot of data is created every day by the interactions of billions of people using the technologies that are used daily; devices such as computers, GPS devices, smart phones, and even medical devices. Digital media consumption is raising day by day and many issues are raising as well such as big data, e-commerce, social media, shift of Ad-Spending to digital, audience targeting v/s media location, measuring delivery and effectiveness of digital media plans, growth of smart phones and tablets, multi platform media planning and analysis, real-time marketing insights, and privacy consideration. These have to resolve with each and every aspect

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