Digital Music Case Study

Netflix Corporation started its rental company in 2000 which expanded into the leading DVD and Online Video steaming company in world. This was the most innovative product to watch videos and movies on DVD and online. Netflix provided rental service for list of top movies and delivered them. The monthly subscription, flat rental system with no late fees, shipping fees was very different from the traditional video store. The price was a bit high but due to quality people didn’t mind to pay extra.

Yet today’s price is around $11.75!!! That’s more than four dollars more and without accounting for the popcorn and other snacks that can easily add up to more than $20!!. This makes going to see a movie almost completely impossible for a person who earns minimum - wage or less. Piracy gives an opportunity to the lower class to enjoy the same privileges as the middle and upper classes. Impact: Judge, with the prices on the rise because of entertainment monopolies, piracy is the only way to make entertainment available to the general masses.

This will also allow companies to bribe internet providers to promote their own products. For example, Spotify could make a deal with Comcast where Comcast will make all other music streaming sites like Pandora or Apple Music so slow, music can barely play << CHANGE SLIDE

The weakness for the star cruises is limited routes. They only offers some outbound destination like Australia, China, Cambodia, Hong Kong, Indonesia, Japan, Korea, Malaysia, Singapore, Thailand, Taiwan and also Vietnam. Star cruises should take action to expand their routes so customer got the variety choice to choose the destination. Not only that, they should also come out with marketing strategy to attract customers to purchase it such as promotion packages, advertising throughout social media and more.

They also have adopted loyalty programs for customers that makes them feels better towards the store and its sales. Social advertising and other means are also adopted by the firm to promote sales among the American customers who are time pressed and value centric. They remain reliable on soft goods hence they are focusing on going deep and into the retail market in sports stores. Even though they started from ashes they are merging as one of most powerful retail stores for sports

“Regardless of what artists may think about this shift in the music industry, there’s no arguing that they need to adapt in order to make money” (Carter 5). Endorsement deals play a big role in a musician’s career. Currently people are debating about whether or not artists should allow advertisers to use their music in promotions. Artists should allow their music to be in commercials because advertising keeps a musician financially stable and helps them reach a wider audience. Generally speaking, allowing corporations to use a musician’s music in advertising keeps artists financially stable.

Piracy rate is inferred to be inversely varying with the quality of information technology system in a country. (Bagchi, 2006) Countries with better equipped computing systems and environment are shown to have lower piracy rates than those with poorly equipped systems. This information technology system includes the internet.

While music is downloaded and distributed to the public, those who download are advertising for the artists and exposing others to their music for free. The concept of making music available for free has contributed to the popularity of the music industry. Those who support music downloading claim that making music readily available contributes to the increased popularity of the artists (Oak, 2016). IPods, iPhones, and Mp3 players are already costly enough as it is. When music is downloaded, instead of purchased, the downloader is also able to save on

Traditionally hits and Blockbusters have been the way to go for the entertainment industry, as they represented the most viable solution for industries in constant need of cash flow in order to fund their newest artist 's album or the printing costs of their future bestseller (Anderson, 2004). However today thanks to the arrival of several big players like Amazon, Netflix or Spotify to name just a few, the balance is shifting towards an economy of abundance where customers have at their disposal an increasing number of products that would have never been accessible in regular retail stores: the long tail (Anderson, 2004). In the graph below (Figure 5) representing the average number of plays-per-month on Rhapsody and the popularity of titles, the Long Tail is represented by the bottom right part of the curve. The graph gives a clear overview of the size of this tail, which almost amounts to the number of plays of the hits and blockbusters also available in conventional retail stores (Anderson,

Hence, advertising has evolved into an enormous business. One great change between the new and old abnormal is the multitude of advertising done in order to create movie pre awareness. Most directors and producers cannot make films a success unless they create a tentpole film, have a killer advertising team, or are someone like Christopher Nolan or Steven Spielberg (Obst). This makes it more difficult for lower budget movies with original plot lines to have much success, so rather than risk it, they rely on their few blockbuster films guaranteed to make a lot of money (Obst). And in order to turn these movies into smash hits, advertisements spring up everywhere.