Digital Products: Competitive Advantages

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Neeraj Agrawal, Sanjiv Kalevar, Brandon Gleklen, and Dallin Bills published an article on November 1, 2017, and estimated that software markets could be worth one trillion in revenue by 2030. Well-designed digital products are a competitive advantage. Digital transformations over the years have provided consumers with speedy updates on information and services relevant to them. Financial services are also embracing design. For example, USAA, a Texas-based bank, only offers online services. USAA relies on digital products through mobile apps and other web browsers to interact with customers. Design, in this case, is about understanding the users wants and needs and delivering an exceptional experience. Product design through digital capability…show more content…
On the consumer sides of things, a challenge can be figuring out the best way to sell a product or even get consumers. A challenge that is designed for innovative approaches that target new product development and Products- service systems are a challenge for current consumption and production patterns by rethinking consumer needs. So, a lot of the challenges in sustainability in corporations have to do with the obvious which is, the buyer, always has to remember to up your businesses ability in things so you are ahead of the competitors. In this article one of the challenges had to do with drastic changes in meeting consumer needs. “Companies incorporating D4S (design for sustainability) into long-term product innovation strategies strive to alleviate the negative environmental, social, and economic impacts along a product’s supply chain and through its life cycle—the ―cradle-to-cradle‖ mentality.” (“Design for Sustainability: Current Trends in Sustainable Product Design and Development.” Design for Sustainability: Current Trends in Sustainable Product Design and Development, 2009.) These challenges then turn into opportunities, developments from designing for sustainability contribute to expanding knowledge for the base of sustainable products. Basically, this sustainability is offering more to the consumers by bettering the products, like making better quality products and lowering prices, Two big things for consumer decision. “For example, the economy in South Korea in the 1960s was based on low-tech copying and product imitation; by incorporating product innovation into its overall development strategy, it has produced a high level of innovation capacity and is now an internationally competitive, pioneering economy.” (“Design for Sustainability: Current Trends in Sustainable Product Design and Development.” Design for

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