ipl-logo

Essay On Digital Retailers

925 Words4 Pages

In the past the retailers only did their business within a shop. But now a days, information and ideas can easily flow. So in today’s market we can see many digital retailers. The challenge for a retailer has increased than before. People want innovation and vision to life. To impress a customer and satisfy has become a big question to the retailers. People used to visit the market and buy products in the old days. They couldn’t see the varieties, compare the products or know about the price. They need to wait for a free time to go for shopping which kills time and used to make the time boring. People couldn’t get the advice of their friend or family members. It was hard to decide which one is better. Shops which were offering discount were unable to reach this information to the consumers so easily. It is bore to shop in the market. There is nothing which can make people feel good or make them entertain. So when a person goes for shopping he or she …show more content…

Despite of having experience and good choice they can’t attract the consumers like digital retailers. Their IT is too poor to compete with technology experts. As the world is becoming digital so they should also think about advance digital retailing. Task 2 The advantages of digital retailing are increasing as the innovation is going well. The advantages of digital means of shopping are described below:
• Bar code: Any customer can check the other stores through bar code. They search the same product and can easily compare.
• Home delivery: After ordering online a consumer can get their product at home. This home delivery can be done within overnight. In U.S., many products are delivered at home for free.
• Price: People can easily compare the product price. They can search about the product in another sight for price inquiry. Wherever they will find their in low cost they will go to that

Show More
Related

  • Nt1310 Unit 3 Assignment 1 Check Digit

    817 Words  | 4 Pages

    Another example of when a check digit is used is in barcode numbers. The majority of products that you can buy have a 13-digit number on them, which is scanned to get all the product details, such as the price. This 13-digit number is referred to as the ‘GTIN-13’ where ‘GTIN’ stands for Global Trade Item Number. Error control is used in barcodes because without it, there would be so many errors and people would end up being charged for the wrong products. Sometimes when a barcode is being scanned, the scanner won’t read the number and therefore the number has to be entered manually, which can lead to human error.

    Read More

  • Walgreens Swot Analysis Paper

    943 Words  | 4 Pages

    By having many choices for consumers the store can make the sale and the consumer can get exactly what they want, whether it be the cheap, average, or high end

    Read More

  • Hi-Value: The Everyday Low Pricing Strategy

    762 Words  | 4 Pages

    In Attachment 8, this chart shows the Hi-Value Supermarket shopper interview results the studies that were conducted. This breaks down all 3 stores and provides more in-depth knowledge of their superior characteristics. In Attachment 9, it shows the financial situation which breaks down the 5%, 7%, and 10% possible price reductions. It is easier to compare the numbers in the different categories. Gross profit margin and breakeven sales numbers were conducted so

    Read More

  • Starbucks Ethical Sourcing Case Study

    945 Words  | 4 Pages

    6.4 Ethical Sourcing Howard Schultz to take a comprehensive approach to ethical sourcing, using responsible purchasing practices; farmer support; economic, social and environmental standards; industry collaboration and community development programs. The cornerstone of his approach is Coffee and Farmer Equity (C.A.F.E.) Practices, one of the coffee industry’s first sustainability standards of coffee.

    Read More

  • Nordstrom's Competitive Advantage

    615 Words  | 3 Pages

    Technology gives consumers unique access to information, while retailers must figure out how to get and use huge amounts of customer data which technology makes

    Read More

  • Impact Of Digital Marketing And Online Brand Alliance

    1949 Words  | 8 Pages

    TCii (2011) describes the importance of digital marketing that as the world is moving from analogue towards digital, people are consuming more and more digital content on a daily basis just as increased usage of mobiles, computers at works laptops and other gadgets-the companies who have yet not recognized this in their marketing strategies need to adopt it fast. The pace at which world is focusing on digital marketing it is possible that soon it will eliminate the traditional forms of

    Read More

  • Value Proposition Of Fitbit

    1808 Words  | 8 Pages

    This is the comparison of the benefits offered by a company's product to its customers relative to the price it asks customers to pay. To do this, companies can influence the value proposition in one of two ways mainly. This can be done through long term brand building. They can also offer a relatively low cost to enhance value. Ultimately, the key is that customers perceive that the product's merits exceedingly justify its price.

    Read More

  • Compare And Contrast Shopping Online And Online Shopping

    851 Words  | 4 Pages

    We all know that shopping at stores requires us to go to mall or department stores in buying supplies and spend our money. Now we live in the age of internet and buying things can now be done by clicking a mouse. Because of the numerous benefits of shopping online more and more people these days prefer online shopping over conventional shopping. But which one gives us the best benefits? Our discussion centered on three differences between shopping at stores and shopping online.

    Read More

  • The Cause And Causes Of Online Shopping On The Internet

    996 Words  | 4 Pages

    Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style. Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites.

    Read More

  • Consumer Buying Behaviour Essay

    1057 Words  | 5 Pages

    Consumer is one who consumes the goods & services product. The aim of marketing is to meet and satisfy the Consumer needs and wants. The modern marketing concept makes customers the centre stage of organisation efforts. The focus, within the marketing concepts is to reach target and largest customer’s sets ball rolling for analysing each of the conditions of the target market1. Consumer behaviour can be defined as “the decision making process and physical activity involved in acquiring, evaluating, using and disposing of goods and services”.

    Read More

  • Impact Of E Commerce On Consumer Behaviour

    1462 Words  | 6 Pages

    Since the beginning of the 1990’s, e-commerce has radically changed consumer behaviour by introducing new retail channels (Ngai and Gunasekaran, 2007). Serious attempts to trade online started to emerge in the mid-1990s wheninnovative, technically savvy companies responded to the opportunities and challenges posed by the internet, to develop sophisticated web sites to serve customers, in their homes (Rayport and Sviokla, 1994). The present retail environment is characterised by new, store and non- store, retailing formats, a wide range of new products, use of new information and communication technologies and consequently, the changing customer needs. Moreover, the dynamic lifestyle conditions of consumers has resulted a change in their personal environment that contributes to a profound change in customer behaviour (Schröder and Zaharia, 2008). Retailing in the 21st century means doing business with customers on their terms (Mathwicket al., 2002).

    Read More

  • The Digital Marketing Strategy: Starbucks And Digital Marketing Strategies

    1667 Words  | 7 Pages

    Most people today, own one at least one technological device which could be one of the access platforms that form online channels the company may apply for their digital marketing to achieve profitability and retention of customers. Chaffey and Ellis-Chadwick (2012)  state that a digital marketing strategy is constantly needed to provide a sense of direction for an organization’s online marketing activities so that they integrate with its other marketing activities and support its overall business goals. According to Parise et al.

    Read More

  • Benefits Of Online Shopping Essay

    1142 Words  | 5 Pages

    The most valuable reason for the popularity of online shopping among the people is its high convenience. First of all, online shopping allows the customers to buy products at any time that is convenient for them. While traditional brick-and-mortar selling businesses tend to work during specific time periods, online shopping is accessible at any time. An immense benefit of online shopping is that it is available 24/7. As a result, the customers do not need to think that they will not manage to buy something since the shop is already closed.

    Read More

  • Persuasive Speech On Online Shopping

    765 Words  | 4 Pages

    More and more people these days prefer online shopping than shopping in malls because of so many advantages and benefits. People from all over the world have accepted online shopping sites because of the convenience provided like from shopping in their pyjamas to convenience for elderly and disabled. Not only this, online shopping sites also provides a wider choice of products, avoiding upselling or impulse buying, better prices, good for the environment, and

    Read More

  • E-Commerce In Mauritius

    1049 Words  | 5 Pages

    1.0) Introduction 1.1) Background During the past decades, the retailing industry has gone through many important changes. Saturated markets, fierce competition, and the turbulent macro-economic environment have condemned retailers to reconsider their retail strategy. Actually there are four factors which have constantly been reshaping the world of business – technological advances such as the internet, the loss of geographic advantage resulting from globalization, the shake-up of the traditional industries as a result of de-regulation and the rising power of the modern and complex consumer. However one of the most important factors remains the evolution of the Internet.

    Read More

More about Essay On Digital Retailers

Open Document