Dioscorea Case Study
1.0 Introduction
1.1 Background of the Study
Dioscorea opposite (Nagaimo, Chinese yam, Japenese yam) is known as Dioscorea polystachya and Dioscorea oppositifolia. Dioscorea species has been cultivated as a major medicinal crop which grown widely as a food plant in China, Japan, and Korea. (Kimet., 2003a). Furthermore, it had serve as an important staple food in many region of the world (Hariprakash and Nambisan, 1996; Lin and Yang, 2008) and also being used for traditional medicine (Shin et al., 2006) as it has the medical properties which are being used in traditional Chinese medicine and Chinese herbology. In Asia, Dioscorea species is being used for the treatment of anorexia, chronic diarrhea, diabetes and excessive leucorrhea (Pharmacopenia
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As the epidemiological and clinical studies have clearly demonstrated that the relationship between nutrition and health status that is one of the factors that affect the buying behaviour of the population. Over the last decade, demand for foods and beverages which has the benefits of health has increased in many parts of the world along with the rising costs of healthcare, increases in life expectancy, and desire for a higher quality of life (Diplock AT, 1998). Furthermore, more and more consumer believes that foods contribute to their health (Mollet & Rowland, 2002; Young, 2000). In order to the benefit of functional food, there are arising directly from the above is that different types of companies do not bat for the market of functional foods with even chances. The balance of advantage lies with the multinational food companies as they usually own several established and well-known brands, furthermore they have the resources necessary for product development and marketing of functional food (Menrad, 2003). It should be mentioned that not only food manufacturers, but also the pharmaceutical industry has become interested in this field. In consequence of this has led to the so-called grey area which describes the overlapping of the interests of food and pharmaceutical industries (Farr, 1997; Kotilainen et al., 2006; Mark-Herbert, 2004). Therefore, functional food is cover broad range of the food
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