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Dippin Dots Case Study

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Dippin dots’ product line consists only one healthy frozen dessert that is mainly distributed in schools through vending channels. In order for the company to continue to grow, they must expand their healthy product options for at-home novelties in order to catch up with competitors such as weight watchers whose revenues increased by 57% percent in the novelty market. A study carried out by Incepta Market Intelligence Research, found that 73% of ice cream buyers would probably or definitely buy a low fat, lower sugar ice cream. Since dippin dots is known for serving high end ice cream and their prices are relatively higher than other competitors, providing healthier options will be suitable for their business model. Healthier products tend

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