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Direct To Home Essay

1806 Words8 Pages

Title: A study on the impact of DTH (Direct to Home) on the local cable operator’s business network

 INTRODUCTION :

Introduction of Set top boxes was considered as the second biggest game changer in the Indian television market as there was a shift in power and monopoly from Local Cable Operators (LCO’s) to Multi-System Cable Operators (MSO’s). Simultaneously, emerging as a competition to the cable players there was strengthening of Direct to Home (DTH) players in the TV distribution industry. As far as the Indian Television industry is concerned, the digitization process will make the local cable operators more responsible instead of the current practice of under-declaring the number of subscribers and thus, profiting at the broadcasters’ …show more content…

According to the report, TV penetration in India is 60 percent which much lower than in developed countries where it is greater than 90 percent. Hence, there is considerable amount of potential to increase the number of TV households in India. Pay TV penetration among TV-owning households is expected to increase steadily in five years, driving the growth in television sector.As of 2013, India had 129 million TV-owning households, out of which 64 million were analogue cable TV subscribers and 30 million had digital cables whereas DTH subscribers were up to 35 million. According to projections in the CII PwC report, 2017 onwards, it was expected that DTH would grow from 56 million in 2017 to 64 million in 2018 while digital cable subscribers would go up from 85 million in 2017 to 90 million in 2018. Analogue cable subscribers’ base has been expected to crash down to about 5 million by 2018, which was primarily led by cable TV digitization plans of the Government of India. The report indicates that digital cable subscribers are expected to grow at CAGR of 25 per cent to reach about 90 million in 2018. DTH subscription pie is expected to witness growth of 13 per cent during the period from 2013 -

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