An opportunity for them is that, although they have a large menu, there is always room for expansion and a threat for them is Dominos. They have high quality food and are present in places that Pizza Hut are not. Also the wide option of different fast food is a threat as well as people becoming more health conscious. Pizza Hut has to be aware of these things for them to thrive in this market. Therefore providing a SWOT analysis is very important and this is something other organisations can learn from (Marketing91.com).
We at Eat Wise will satisfy the needs of our customers by providing them high class organic food items while still enjoying the deliciousness that people normally look for in junk food items. Another market penetration strategy we adopt is to find new customers altogether. We serve our salads, juices and frozen yogurts in extremely colorful cups and bowls so that they’re appealing to youngsters and adults rather than using dull
Although the restaurant mobile order service is still in its early stages, but many chain stores have begun to increase investment in this and hope to be rewarded in the future. Some types of restaurant brands rely more on courier services, such as the pizza chain, who have discovered the importance of mobile. In conclusion, each coin has two sides. In fact, whether a thing is good or bad is not judged by itself, it is judged by our attitude towards it and the way we use it. For me, the fast-food system could be altered—to better serve consumers, eaters, and small-business owners~~ Fast food is not healthy if we eat it for every meal.
The jar is usually seen as an augmented product by the customers as they can use it to store other stuff or use it as a decoration. Apart from the classic potato chips, Lay’s uses product line extension strategy and sells French Fries series to attract more sales. 4.2 Price Lay’s prices its product at a medium to high level. The prices range from 5.5 RMB to 9.9 RMB depending on the size of the package. Lay’s uses uniform pricing strategy across the country while allowing a slight change in certain cities.
1. Write the Language of Food. If there is a dish with ethnic label, such as an Italian name, people will find the food more authentic and evocative. Calling pasta dish with unusual name as “Carbonara with cream and eggs” has more impact than spaghetti and bacon. Descriptive items keep customers amazed and coming back.
Product A new and innovative offering for Armenia market: fresh pizza to bake at home. The company will focus on innovations in this field offering direct broadcasting from kitchens and advanced website/mobile app to follow the product through the entire supply chain. Moreover, customers will have the opportunity to develop their pizzas from various offered ingredients. Pizza market globally Pizza is a relatively old form of fast food emerged in Italy somewhere in the 18th century that penetrated into the global market at the beginning of 20th century. Market is characterized by: Trends Though demand for fast food decreases due to increase in health consciences and observable pattern toward healthy eating, the appetite for pizza increases.
Due to different background, races and cultures, employees might come out with various opinions in the taste of food. This can improve the quality of food and have new choices to customers. For a restaurant, invent new recipes is something different and is attractive. Some customers can be addicted to unique food taste, so that they will come day after day which is good to attract customers and grow in revenue. This benefit will bring more revenue to all franchisees and affect it’s global
It has provided convenience to people who shuttle between homes and work for a bigger part of the day. The industry thrives on international appeal endorsed by niche chains. The development of nutritious and healthier replacements for the traditional servings at fast food restaurants has transformed into mass promotion of portable foods. The Indian fast food industry stands at a massive size of ` 47 billion, driven by a growing number of working professionals and increasing westernization. Apart from this, busy life schedule, standardized food, and less time consuming processes are also fuelling the demand from domestic consumers in the industry.
As for my restaurant I will put effort on improving technological system within it because it has taken over the way businesses operate. On economic dynamic (Roger and Brittain, 1996:51) say that, “Other economic factors which the retailer must monitor are the rate of inflation and the cost of credit”. On this aspect Express SA restaurant as a business has to abide to this situation of macro environment because it has impact on businesses and inflation as an example keeps rising, to make survival the business will produce different meals using capacity to lower the costs that limit the operation of the restaurant such as
• Growing customer base- The emergence of instant noodles has provided a new dimension to consumer’s meals. It is being consumed not just by kids, but by people across all age groups. It is no longer confined to be a home snack but is also increasingly being consumed at colleges, workplaces etc. After being a huge success in urban market, the next target is rural market. Low penetration in rural market presents a huge opportunity for the players in the