It does more than report information and entertainment as it also presents us with views of human beings, events, issues, and cultural life. Therefore, most of the national media are trying to emphasized people by using an attractive advertisement. This is the reason that people are conducted by the mass media for modern culture. People tend to believe in media which lead to culture change. On the other hand, culture can be defined as the beliefs or values by making sense of our experiences, also concerns how we communicate these values and ideas through mass media.
Mass media itself can be defined as various types of technology that is applied as a means in the storage or delivery of information which would then be conveyed to large segments of the population at once. This platform of communication has various outlets through which information can be shared, from simple forms such as billboards to more advanced and modern forms like the Internet. Due to how mass media would only allow a single direction of information flow, the content and perspective shared through mass media would usually have to be suitable with the general public’s ideas and opinion in pursuit of a larger audience. This is why mass media is frequently reffered to as ‘mainstream media’, though this is erroneous as mass media encompasses alternative media with their less popular content and point of view as
Communication is the process of sending and receiving information from sender to the receiver and from it, mass communication is formed. Mass communication has been one of the most essential processes of communication nowadays involving a large number of people receiving the mass information through varieties of media technologies. As defined by Ralph E. Hanson(2016), mass communication is the peak of communication pyramid which is a society-wide communication where messages or speech are sent to the large numbers of people who mostly are unknown by the sender. Meanwhile Stanley Baran, Dennis Davi(2013) pointed that mass communication occurred when technology has been made as a medium by the sender to deliver messages to large recipients and
Introduction In modern life it is almost impossible to avoid the media. The mass media encompasses most of what our mind consumes on a daily basis. According to Coleman (2017), the mass media is the point where most people acquire their information or news. The mass media is the tool or technology that is used with the intent of reaching large audiences. There are a variety of platforms which can be considered as mass media, such as; newspapers, television, radio, magazines, books and online media.
Mass media is a combination of technological advances with the intended purpose of communicating to vast audiences. The influence of mass media is everywhere covering society’s everyday life. However one effect that can be attributed to media is how it affects our ways of perception and thinking (McLuhan, 1964; McQuail, 2010). George Gerbner (1976) states that modern mass media’s capability can form new ways to rapidly, constantly and pervasively unify thoughts and actions. Mediums of mass media covers a wide variety like newspapers, television, books, films, fashion trends even politics.
Media can be defined as the main means of mass communication. It acts as an essential part of society. Allowing us to be informed and feel included. Forms of media have changed throughout the years enormously and with that said, has increased with importance. Media helps society form opinions on everyday events.
INFLUENCE OF MEDIA ON THE TYPES OF COMMUNICATION Mass media is basically communication—either written, broadcast, or spoken—that reaches a huge audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so on. Mass media is a powerful source in modern culture. Communities are bombarded frequently with messages from a collection of sources such as TV, billboards, and magazines, to name a few. These messages promote not only products, but moods, attitudes.
Mass media is any means of technology which is used for the intended communication with a large-scale audience. It is seen as the principal means of communication used to touch the vast majority of the general public. Media has many forms, the most common of which are newspapers, magazines, radio, television, and the Internet. The general public normally relies on the media to deliver information on the topic of political issues, social issues, entertainment, and news on modern art, music, and literature. Media came into existence in 15th century with the introduction of the world’s first newspaper namely “Relation aller Fürnemmen und gedenckwürdigen Historien,” a German newspaper which name translates to “Account of all distinguished and commemorable news,” and since then media has developed significantly.
Without access to advertising revenue, even the most popular paper will fold or price itself out of the market. It is well-known that by means of mass media, people’s behavior and beliefs can be adapted to the goals of certain individuals or organisations. With the invention of the Internet, the interaction between public opinion and mass media has become even stronger. Hence, the influence on public opinion has also become more intense. Nick Davies (2014) suggested that mass media is serving the interests of political and corporate leaders, rather than the interests of average people, whom it should have served indeed.
2.0 Functions of Mass Communication The influence of mass media on the societies acts a constant part of our daily life. People depend on information and communication to keep linked to the world. There are five functions of mass communication that we use often. 2.1 Surveillance Surveillance refers to what happening around the world and delivers that information to the human society. The media has the responsibility of providing news and cover a wide variety of issues that are of some service to the society.