Anglo Platinum's Case Summary
Sustaining competitive advantage:
According to Strickland 2016, a sustainable competitive advantage is one that persists despite the best of competitors to match or surpass it. Elements include giving buyers lasting reasons to prefer a company’s products and services over competitors. Anglo Platinum’s produce world class PGM’s of the highest quality. Their commitment to innovation has ensured their product range remains what customers are seeking and thus choose Anglo Platinum over rivals, their commitment to quality has also ensured their product is unique and not easily replaced. Their strategy has ensured the firm has a strong competitive advantage but a sustainable competitive advantage.
Sustainability rests on three pillars namely: Durable resources and capabilities, that will not be eroded quickly ( as cited above) the ability to protect competitive advantage, the ability to develop a steady stream of new
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The tub then is faced with leakage this can be the staff turnover on the firm. The managers task and on our case in Anglo Platinum would be to ensure the correct faucets are opened for the correct amount of time, ie investment in training and development and research to ensure this will in turn position the firm for competitive advantage in the changing environment. The manager which in this case is the leaders at Anglo Platinum have also ensured that the intangible resources and their attrition rates are monitored so as ensure the firm maintains it competitive
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