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Disadvantages Of Advertising

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Advertisement is basically a form of promoting a product or a company. This is basically done to boost the growth & sales of that commodity. Advertisement is an additional cost which is incurred beyond the cost of production for that product. The rate of advertisement is not fixed or static, it is completely strategically decided. Advertisement is performed by use of various source of medium like Television commercial, Social Media AdWords, Online or Digital marketing & print media communications. All the leading companies across the globe use excessive advertisement to influence the consumer to attract towards their product. This will increase their sales.
In 21st century the key to good sales & high profit margin arises by enormous advertisement carried by these giant producers. Some of the leading spenders on advertisement cost are Procter & Gamble, Unilever Limited, PepsiCo, Heinz Craft, MacDonald, Pizza Hut, LG, Sony etc. In the above mentioned companies you can witnesses that majority of spenders on advertisement are the FMCG companies than any other industry. As the direct relationship is shared by these companies with consumers. Other industries like Telecommunication, Retail, Manufacturing, IT, Financial services have less reach to consumers via advertisement then Fast Moving Consumer Goods (FMCG). There are 2 types of advertisement done i.e. short term advertisement, which generates high profitability in short run of that product & other is long term which

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