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The Importance Of Symbols In Advertising

1389 Words6 Pages

When advertising a business, one has to be very creative. It goes all the way from how the company’s logo is going to be designed and decorated using colors and symbols the firm wants to be associated with, to the specific words used while promoting messages to attract more audience. Without any creativity or lack of public display, a huge amount of people might not be interested in what the business has to provide or they simply have not acknowledged the existence of it yet, causing the enterprise to lose a lot of monetary income. Currently, there are a lot of factors that help industries get noticed by people, but doing so might take a lot of effort and thinking from different people specialized in the topic. It is believed that the colors …show more content…

Readers tend to read their magazines during their free time and also keep them more time than other they do with other Medias, giving the announcement more chances to catch the consumer’s attention. As good as it can be to promote products or services in magazines, it is also more expensive than promoting on a newspaper.
Radio- Announcing products or services on the radio is an incredible way to reach the target audience. If the target audience listens frequently to a specific radio station, then the propaganda will attract a lot of new customers. However, there are some disadvantages that come along this way of spreading the word. Listeners may have a hard time remembering what they heard through the radio, making the advertisement loose its efficiency. The best way to overcome this issue is to repeat the message frequently, also, increasing the cost.
Television- Television has a very extensive reach. Advertising this way is ideal for industries that are willing to cater a large audience. These types of announcements have a lot of advantages, since people can read, see and listen what is being promoted. These are very useful is a demonstration of the product needs to be done. This way of promoting is the most expensive out of all the mentioned

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