Disadvantages Of Big Bazaars
5.1 FINDINGS
1. Usually the main customers at Big bazaar are youth, both in male and female.
2. The age of the customers who visit big bazaar regularly in the range of 21-41and most of them can be assumed as youth.
3. The suitable decisions regarding the retail outlet can be made on the basis of spreading in the number of women and men who visit the retail outlets.
4. The majority of the Consumers came to know about Big bazaar through electronic media and print media.
5. Electronic media has an great influence on customers so that they are getting aware about new products and related offers in time.
6. The location of big bazaar are very close to the consumers so that they can shop weekly and shop fresh every time and it is feasible as all
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6.Day by day, innovative products and services has been introducing into the market and we can also promote our new line of clothing through organizing events like fashion shows.
7. Most of the customers enters into Big bazaar just to watch. But once they stepped in automatically they will shop something. So baskets should be kept available to customers wherever they need.
8. The pathways in Big bazaar should be increased for more convenient shopping to its customers to compete with the vishal mega mart.
9. The competitors of Big bazaar are having edge over it on one parameter i.e ambience and it should be improved.
10. Consumers hesitate to wait for a long time in the queues. So it should have huge number of cash counters so it will be easy for the customers to get billing.
11. Parking is one of the major problem that big bazaar is facing today. In order to feel comfortable parking facilities should be increased.
12. Merging with other branded products will help the big bazaar to increase the sale and customers will also feel happy as they will get all the products under one
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Latest trend in the market is fashion. So Big bazaar should concentrate on latest trends of fashion apparels.
5.3CONCLUSION
● From the above data I can say that there is a huge scope for retailing sector and development of big bazaar stores in Hyderabad.
● The life style has been changing from day to day, and customers are modernized. Hence there is a huge scope for the development of big bazaar stores and is therefore a threat to unorganized retailing.
● Big Bazaar store are able to provide almost all categories of items related to food, health, beauty products, clothing & footwear, durable goods so it become quite easier for the customer to buy from one shop and hence is a convenient way of shopping when compared to unorganized retailing.
● Aggressive Marketing is the key to increasing the market share in this area, since the market has a lot of potential both in terms of untapped market.
• On some special events, especially on Wednesday, Saturday ,Sunday and festival days ,customers have to wait long time at cash counters.
• Besides these, 70% of consumers who visit big bazaar were satisfied with services and products offered by big bazaar.
• Customer services desk collects opinion /feedback from the customers for the continous improvement in their
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