Disadvantages Of Burgers

If you are new food truck owner and have opted to prepare and sell burgers, then you made a great decision. Burger consumption in America averages out to a whopping three burgers eaten every week per person. And, as other sandwiches decline in popularity, burger sales have actually risen in the last couple of years. You may think that since you can make those burgers for just a couple of bucks and sell them for at least double what you paid for the meat and bread that the profit margin is very large. However, once you add in your costs for operating your truck and labor, your profit from each burger may be less than you realize. Don't let this fact discourage you from selling burgers, but instead let it inspire you to make sure each customer

Fountain Beverages

While you may currently offer cans or bottles of soda for customers to drink with their burgers, the margins on bottled and canned beverages are much lower than those of fountain beverages. A large fountain soda will cost you only several pennies worth of beverage syrup and carbonated water to create, while canned and bottled beverages cost you much more, even when purchased wholesale.

While soda fountains you have seen in restaurants may seem to large to fit in your food truck, there are many sizes available. You don't need one that dispenses 10 types of beverages. A small, three-spout machine can allow you to offer cola, diet cola, and a clear citrus soda. Most fountain machines also make and dispense ice, so after you install it, you can trade in your large ice cooler for a smaller one.

In the end, a soda fountain will not only increase your profit on virtually every customer who buys a burger (who doesn't need a beverage to accompany a meal?), your customers will be happier when they don't have to juggle a can of soda and a cup of ice. You can offer them more ounces of soda for the same price you were selling your cans and bottles while still increasing your profits.

2. Several Types of Fries and Easy

Diet-friendly Burger Options

More and more people are eating gluten-free or vegan lifestyles, and they may pass your truck every day wishing they could enjoy a quick meal just like everyone else. While you may have too limited space to add an oven to prepare other main dishes for people with dietary constrictions, you already have a burger grill that you can use to prepare specialty burgers for people on all types of diets. While you should make your beef burgers from scratch for the highest profit margin, you can buy your diet-friendly burgers frozen, since you may only make a few a day at first until the word spreads that you offer them.

When pricing all new burgers you add to your menu, don't just guess at it. Calculate your selling prices wisely, taking into account not only what you pay for the burgers, but also overhead costs, the cost of labor, and even the space the burgers take up in your coolers. While you may feel that pricing menu items for special diets is unfair to customers, they are used to paying premium prices for special items and will not be surprised at all that their burgers cost a bit