Interrelationship Between Corporate Social Responsibility And Organizational Performance
Abstract:
Numbers of studies have been carried out to explore the interrelationship among corporate sustainability, organizational performance and corporate social responsibility. This research has explored the belongings of CSR activities and organizational performance when organizational culture is moderating the relationship. This was an exploratory research grounded on primary and secondary data. The primary data has been collected from employees of banks whereas secondary data was collected from articles, reports and website of companies. The data has been investigated using correlation, regression. The study institute relationship among awareness of corporate social responsibility activities and organizational performance. Moreover the study illustrious association between organizational culture and organizational performance
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This includes customers, employees and suppliers, but also outside entities like the local community or interest groups. While supporters of CSR point out the long-term benefits of taking care of these core relationships, shareholders often dissident at the idea that companies will invest in anything that does not create immediately obvious financial gain. With CSR, detecting measurable bottom line benefits is a challenge, as determining the return on investment from social and environmental programs can be difficult.
• Competitive Disadvantage
One of the most common arguments companies make against CSR policies is the disadvantage it causes as compared to companies that do not participate. In other words, if Company X does its part to invest resources to take care of its communities and the environment and Company Y does not, Company Y retains its resources, including money, for other business pursuits. Thus, without strict industry-wide adherence, some companies argue they cannot fall behind by putting money into CSR programs.
• Loss of
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