Disadvantages Of Direct Marketing

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WHAT IS DIRECT MARKETING
Direct marketing is another form of advertising in which it allows non-profit organisation and other businesses communicate to its consumers through, email, websites, catalogue distribution, online adverts, promotional letters etc. Direct Marketing does not include adverting on the radio, television, and the internet.
Direct Marketing does not involve any ‘Middle Man’ in the dealings of its activities; this is because the company gives the information directly to its potential buyer.

DIRECT MARKETING AND HOW IT WORKS
Since direct marketing does not involve middle man, it requires a call to action, this call to action encourages the one receiving the message to respond with either clicking on a link in an email
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Now communications have chosen the best communication channels which will help them in their services.

NEGATIVE AND POSITIVE OF DIRECT MARKETING
Business that uses direct marketing benefits from their dealings when they are able to focus on their targets of promotion. This is because, it will be very quick and fast to measure the level of responses to improve the rate of response at which buyer wants your product or service.
The other side of direct marketing is the rate at which the response to the product flows. The rate of response becomes very difficult to predict when there is a wide range of list of
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There is the need for you to find ways and also how to develop the ways that you will use to reach them. The goals and directions for your marketing will define the effective strategy to use in your marketing. If you are able to define it, it becomes very easy to reach the target buyers that will be purchasing your product.
A good strategy which you will define should also be able to show how you will deliver your service or product. Your product should be in a way that the buyer will accepts or get satisfy. These are some direct marketing strategies:
1. The way you will price your service or product: The way you will price your service or product is very important. This is because, consumers are always comparing prices .So if they compare prices and find your product to be high, and buying your service will be very difficult. Therefore, you have to select the right price for your product or service. If you are able to that, you will set your product right with your buyers and you will build a strong relationship with
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