Evaluate The Effectiveness Of Direct Marketing
WHAT IS DIRECT MARKETING
Direct marketing is another form of advertising in which it allows non-profit organisation and other businesses communicate to its consumers through, email, websites, catalogue distribution, online adverts, promotional letters etc. Direct Marketing does not include adverting on the radio, television, and the internet.
Direct Marketing does not involve any ‘Middle Man’ in the dealings of its activities; this is because the company gives the information directly to its potential buyer.
DIRECT MARKETING AND HOW IT WORKS
Since direct marketing does not involve middle man, it requires a call to action, this call to action encourages the one receiving the message to respond with either clicking on a link in an email promotion. The organisation will be able to track the response by measuring its effectiveness. The list of prospect target used in direct marketing is effective when the businesses use it data that have interest in their product.
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Now communications have chosen the best communication channels which will help them in their services.
NEGATIVE AND POSITIVE OF DIRECT MARKETING
Business that uses direct marketing benefits from their dealings when they are able to focus on their targets of promotion. This is because, it will be very quick and fast to measure the level of responses to improve the rate of response at which buyer wants your product or service.
The other side of direct marketing is the rate at which the response to the product flows. The rate of response becomes very difficult to predict when there is a wide range of list of
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