Without one, your efforts to attract customers are likely to be inefficient. The focus of any company strategy should be, making sure that your products or services meet customers need and develop long-term relationship between you and customer. The long-term relationship brings to the company needed profit and to the customer the satisfaction. As a company you have to be also flexible in the term of strategy because you have to respond to changes in customer perception and request. It might also help to identify whole new markets that you can successfully target.
A strong brand will help an organization to differentiate the price from the rest and encourage their customers to pay for the intangible benefits they get from associating themselves with a brand that makes them appear cool fashionable, or clever. In addition, a brand provides a vital differentiator, especially when the basic product or service is widely
Value proposition Formal Definition: A value proposition (VP) is a statement that clearly identifies what benefits a customer will receive by purchasing a particular product or service from a particular vendor. Alternative Definitions: A value proposition is a promise of value to be delivered, communicated, and acknowledged. It is a belief from the customer about how value (benefit) will be delivered, experienced and acquired. A value proposition is a statement which identifies clear, measurable and demonstrable benefits consumers get when buying a particular product or service. It is a principle of customer value, with customer insights driving the company’s marketing activities.
Organizations trust their marketing staff to develop strategies to guarantee their products’ strong values. In this way, the organization can propose a goods they want, at a price which they see as proper, delivered at the right time and the right place. The promotion of marketing is a task certifying viewers to understand the brand’s value proposal, recall the brand at affordable prices, so each brand is competitive. Because of an apparent preference, a bigger factor for success, picture congruence, or other influential factor, and know why viewers ought to purchase the brand, where they can purchase it, and what they hope to pay. To achieve these tasks component of brand’s promotion mix of advertising may be a part, and the messages of communicable brand to the expect in the viewers (Tuten,
“Trust is a cornerstone of any successful brand. It reassures the customer that the product or services they are buying will live up to the expectations. It’s a basic deal: if the brand delivers, it’s rewarded, if it falls short, the customer will almost certainly take their business elsewhere”. (Curtis, 2004) There are several functions that overall can create brand trust. Brand characteristics is one main feature to visualize a brand, there are things to consider when developing the brand, the brand name, performance, packaging, presentation and price.
MARKETING PROGRAM One of the most important elements to be considered in establishing and managing a business is on how to communicate and introduce the products or business itself to respective customers. This part should be the most strategic and creative since it involves persuading the market to buy the products. This become the reason why Donut the Explorer focus on creating a well-defined and effective marketing plan in order to attract consumers. It includes identifying the target market, analyzing the competition, promoting the product and setting the price structure. It is also necessary to consider the customer demographics, their needs and the technology required to meet those needs.
Understanding the various dimensions of brand equity would help the organizations to know the value provided by the brands to its consumers. Marketers have to select appropriate brand elements for creating positive brand equity. The effectiveness of brand building of organizations would ultimately depend on the success of its brand elements in creating positive equity among its customers. To bring a clear picture of brand equity it becomes necessary to understand its different approaches. Brand equity for the purpose of this research is discussed in detail from customers’
The second one is the price of the competitor's product. Understanding how both direct and indirect competitors price their products is a great starting point for pricing the own one. In addition, the reason why the customer of the competitor purchases that product will also help analyzing the reasonable price. The last one is determining price sensitive. The vendor should understand the effect of consumer choice because the price has to take into consideration what the customers feel is reasonable.
Price as the value placed on a product exchanged between buyer and seller. Pricing is also a key element in the marketing mix because it relates to maximize profits and sales and increase the market share. Marketers know that, among the variables that affect consumers’ purchase decision is the price, which has a significant influence on communication factors concerning the advantages of purchasing a product or services. Marketers use some pricing strategies to attract consumers’ attention to their product or services. There are New Product Pricing, Psychological Pricing and Price Discounting.
by building profitable relationship with customers marketers design strategies according to their interests there are many philosophies to be adopt but which one will be suitable for Carrefour to adopt facilitate its operation worldwide. The production orientation means that the consumer prefer the products that are available and affordable to them. So the management should focus on the production and also the distribution that will make it available every