The first possibility to boost Rosewood's customer multi property visits was to set up a frequent-stay program. But this was rejected by the management as it was found that such programs had only proved successful for large multiple-segment operators with broad geographic distribution, where guests could easily redeem their rewards. The other possibility of fostering guests’ connection with Rosewood properties was to adopt a corporate branding approach, which the company believed would encourage multi property guest stays while promoting the Rosewood brand. Advantages of Corporate Branding: • Increasing brand awareness among
Generation Y or the millennial generation will form the bulk of new hires within the hotel industry over coming years however current industry practices and styles are not suited to the needs of this generation (Chacko et al. 2012). The hotel industry needs to adapt its training and management style from meeting the needs of the baby boomers and generation X towards a more modern approach in order to meet the needs of generation Y employees, this can be done through nurturing and embracing the qualities that generation Y individuals typically possess to create motivation within the workplace. There are a number of enablers and initiatives that can be put in place in order to make the hotel industry more attractive for generation Y, cross training
For this reason, the company puts great effort into setting up online and offline events to strengthen this relationship and to prevent home owners from renting their space through a different platform (Geron 2013). While this meant losing money at the beginning, Airbnb knew of the importance of creating loyal customers as this would mean revenues for many years. Consequently, the platform offers 24/7 customer service so that all potential problems are solved as fast as possible. Furthermore, the company identified and gathered two main customer service metrics in order to understand its customer behaviour: top issues – the most frequent issues customers ask for support about – and cost per ticket – how much it costs the company to solve a
The organization has explicitly kept this advantageous environment over other organizations by improving its service capacity. Additionally, the organization ensures that it stays ahead of its rivals by engaging in research and development that focuses on luxury products and market analysis. The Ritz-Carlton hotel uses data from its research to predict the future of the industry; therefore able to dictate what and how the market will trend in the foreseeable future. Another factor that keeps the organization’s advantage over its rivals is that while rivals tend to become a hotel brand in the industry, Ritz-Carlton has rather position itself to be a leader and lifestyle brand that constantly develop new properties and ensure that customers live the culture of the hotel. The final factor that has kept the advantage of the organization intact is the culture of trust that exists between the management and employees.
The buyback can lead to increase in value of its shares and ultimately the wealth maximisation of its shareholders. As many technology companies are coming up with their cloud services, Apple has to build on its iCloud services. Cloud service has a huge growth potential in the future as more and more businesses and startups find it economical to use cloud services which leads to savings on server hardware spending. It has to face intense competition from the likes of Amazon, Microsoft and Google which already have an in house talent pool to scale their services. Apple can do well to acquire growing cloud service company since cloud is clearly not its core competency.
The Impact of Online Distribution Channels on Hotel Revenue In recent years, the hotel industry has brought in significant changes and has adapted to the E-distribution. Traditional business hotels could have three primary distribution channels: hotel direct, central reservation systems and travel agents. A distribution channel is defined as mechanism that provide “sufficient information to the right people at right time in the right place to allow purchase decision to be made and also allow the consumer to make a reservation and to pay for the required product” Distribution has become a crucial part for the marketing mix as it has become too difficult to hold onto a competitive edge via product, pricing and promotions. Aim - The research
Take the booming business-Airbnb, for example; which provide an innovative platform for customers to select the services and prices they want when landlords are renting out their houses and rooms through the platform. It already has more then 11 million guests stayed in Airbnb in 2008 (Kurtz 2014), which is expanding rooms and houses rapidly. There is no doubt that Airbnb would be recognized as a big substitute in hotel industry because it is going “to surpass the world’s largest hotel chain, including IHG and Hilton globally” (Kurtz
Many foreign hotel management companies have started developing hotels with four-and three star ratings to adapt the larger customers and strengthen market positions. The key success factors: The key success factors in the Hotels industry include economies of scale. It can be seen that the companies increase their network construction, the number of hotels and are located in major cities across the country. Also the companies in the industry have to understand the needs of customers; it is a
Abstract: Customer Services concept is directly related to Travel industry because it is based on customer expenses and without the customer there is no Income. Good customer service is required at every part of travel industry as well as it is essential to the success every company either it is flight, hotel, travel agency, restaurant, etc. In the travel industry, customers today expect more than they did in the past so we must always try to continually improve level of the service to enable us to keep up with customer expectations and leads to excellent customer service in the travel industry.This theoretical study is based on secondary data where it includes the information published on the theme of travel industry in various internet sites.
Behaviorally loyal customers may use only one provider but they are not the ones how will give recommendation to other people about the company they use. Disloyal customers not only don’t use the product or service but as well they spread negative information to others. Leavers are customers how will never use same service or product after one try. Kuusik, 2007: 5–8) Customer loyalty programs usually focus to offer customers financial or relationship benefits to hold them as customers for a long-term, which already makes them brand loyal. The author states two aims of customer loyalty program the one is increased sales of revenues through increasing purchases and the second is to build bonds between the brand and the existing customers.