While green technologies are not sufficiently proven, (Barnes, 2012). The new technologies that are implemented, they results in a great investment in a long-term by reducing maintenance and operation cost. Green buildings are built for a long-term use, and they are environmental friendly and built for economic benefit. Buildings plays a major role in harming the environment with pollution, therefore green buildings reduces this negative impact. (Angrisano, 2012 page 25) also supported green buildings, “As early as 1993, in an extensive evaluation of companies is UK and Europe, Hodgkinson (1993) notes that businesses increasingly want their flagship buildings to present an image of environmental friendliness in terms of energy efficiency, the use of building materials, and the impact on the wider environment.” Companies can also have a good relationship with the environment by constructing efficient buildings that are environmental friendly.
I think Infineon Technologies is practicing green marketing to a large extent. Marketing efforts carried out by Infineon Technologies The marketing efforts carried out by Infineon consist of Corporate Social Responsibility (CSR) in six areas which are Environmental Sustainability, Occupational Safety and Health, Business Ethics, Corporate Citizenship, CSR Supply Chain Management and Human Rights. Based on Infineon’s official webpage, it indicates that its marketing effort for Infineon Integrated Management Program for Environment, Energy, Safety, and Health (IMPRES) is being certified with International Organization for Standardization (ISO)14001, which implies that Infineon follows an effective environmental management system in its operations1.
As a result of, this will lead the consumers to purchase the environmentally friendly products. Practicing these policy tools plays a significant role in changing consumer purchasing behavior to purchase environmental friendly products, thus, decreasing the harmful effect of artificial products on the environment. also Rahbar and Wahid (2011) , found that the green marketing tools as including eco-label, ecobrand and environmental advertisement ,also eco-label and ecobrand have importance in the consumers’ behavior towards green
Also, the government can enhance the image by giving more money on the green projects since this is an international issue. At last, we can save more non-renewable resources and protect the place that we are living in. Nowadays, many people concern about how to protect the environment. Moreover, the non-renewable resources are almost used by human. Green projects are the way to raise public awareness on environmental protection.
Importantly, an eco-friendly business has different goals and needs, as compared to conventional businesses, and this requires planning and preparation. For example, do you already have the support of the local community or will you have to build a relationship from scratch? How much will it cost to switch to local suppliers for supplies and still maintain quality? Are you located near or inside a protected environmental reserve or national park? These aspects, and others, will have a significant impact on your financial sustainability and thus should constitute part of your green business
The ecological consumer has been a significant and a central character in the development of green marketing. In an effort to enhance Brand’s equity and increase consumers’ loyalty, companies are relying on environmental claims. The purpose of this study aims to identify if sustainable packaging can be used as a marketing
[Polonsky 1994]3 Thus green marketing is a holistic management concept which identifies, forecasts and fulfills the demands of the consumers and the society in a way which minimizes dangers to the environment yet profitable. WHY IS GREEN MARKETING IMPORTANT While looking through the literature there are several suggested reasons for firms increased use of Green Marketing. The major reasons for importance of green marketing are: 1. Organizations perceive environmental marketing to be an opportunity that can be used to achieve its objectives [Keller, 1987; Shearer, 1990]. 2.
Introduction Environmental sustainability becomes a trend in the restaurant industry; green practices in the foodservice are now more popular to the consumers. Exert efforts from the different government agencies particularly the department of environment and natural resources to protect our natural resources. The Non-government organization (NGO) and the private industries promote public awareness about protection and preservation of our natural environment. People should start to think all over again on how they can help to protect and preserve the environment for the future generation of mankind. It is only proper that people take care of their environment by having green practices, and the restaurant business is not exempted from this.
CHAPTER 2 lITERATURE REVIEW 2.1 INTRODUCTION The green movement has spread widely in the hotel industry, the primary sector in the tourism and hospitality industry. Environmental protection is important and can be used as a useful marketing tool to differentiate from the competition in the hotel industry. According to the Green Hotel Association (2008), a green hotel means "eco-friendly property where the managers start programs that can save water and energy and reduce waste and save money to protect the Earth." Nowadays, it can use a variety of methods to protect the environment, such as using better lighting, materials that can be recycled, creating a recycling program and encourage guests to reuse towels, rather than change the towels every day. According Kasim (2004), a green hotel "operate in a responsible manner towards employees, the local community and culture, as well as the surrounding ecology" (p.10).
REEN ECONOMY AND UAE’S INITIATIVES IN FOSTERIN SUSTAINABLE DEVELOPMENT Green Economy – is defined by the Environmental program of the United Nations (UNEP) as “one that results in improved human well-being and social equity, while significantly reducing environmental risks and ecological scarcities.” Green economy does not mean that we need to sacrifice what we have but to work altogether to have a world where low carbon and environmentally friendly technologies and international participation plays a key role (United Nations Environment Programme, 2015) Another definition of Green economy is that it can be an alternate concept for growth and development, in which it can produce growth and progress in people’s lives in a way that is reliable