Disadvantages Of Guerrilla Marketing

Buzz Marketing: It is a kind of guerrilla marketing that once the brand message is delivered then the recipients tends to share that message on their free will or as a favor and without changing any fee for it.

Guerilla Marketing by Big Companies

Many people argue that guerrilla marketing is also done by the big business, but some experts says that when they use unconventional methods to promote their brand this is not guerrilla marketing, as they have huge advertising budgets to cater the activities on a large scale and also people may be well aware of their brands.

Some of the big brands that did the guerrilla marketing are as follows:

Coca Cola Vending Machines:
Coca cola are known to use ambient marketing through their vending machines to deliver their brand message “open happiness” by connecting people

Their message was “for those who want to take the fast lane”. The slide quickly grabs the attention of the people and they started using it.

Downsides of Guerrilla Marketing:

The success ratio of a properly done guerrilla marketing campaign is high, but that does not guarantee that will always bare desired results. Following are few downsides: 1. Gradually Effect:
One important thing to understand about guerrilla marketing is that it takes time to produce its effects and benefits. Results of campaign may not be seen in one or two days, but if properly done, people will gradually connect with the message and will begin to understand its importance and benefits, leading them towards desired goal of campaign.

2. Variation in Campaigns:
Every guerrilla marking campaign has to be unique and attractive. It cannot be same as the previous campaign neither it is effective to run same campaign at different places, because it can quickly goes viral and people at other places would not feel the element of