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Disadvantages Of Internet Marketing

2599 Words11 Pages

Internet Marketing: An Innovative Approach in E- commerce
Shilpi Pal
M.Phil Scholar
School for Management Studies
Babasaheb Bhimrao Ambedkar University (A Central University),
Lucknow, India
E-mail -Shilpi.sep22 @gmail.com

Abstract
Internet Marketing is one of the best tools to promote and attract more consumers these days as people are now more inclined towards technology and interconnected globally through technological frame. Taking the opportunity of this, companies are able to attract customer attention easily through online advertising which appears on internet websites in the form of social media site, pop-ups, Banner advertisement, etc. This Paper highlights not only the acceptance of Internet marketing approach to the online consumer …show more content…

There are various strategies i.e. Search Engine Optimization, Pay Per click, Affiliate Marketing, E-mail marketing, Viral Marketing etc. Internet advertising can be defined as correlation of information and sales at one place. Though Internet offers a number of advantages, it must be used with utmost precaution along with other medium of approaching the target customer. An effort has been made to show the changing face of marketing and advertising in today’s …show more content…

It plays extremely important role in E-commerce as well. The most important via online ads is to reach large number of people at a one time and able to make updated about products and services to the online consumers. The online ads are easily updated and it contain lots of feature which can easily grasp the attention of online people like it contain text, a good content, audio, music or animation etc. The most important feature of using internet for marketing are defined targeting, interactivity, rich media, cost reduction, efficiency and customer acquisition. In addition, the internet is the fastest mode to reach out and communicate with the large number of people in the technological

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