Mass Communication And Non-Commercial Advertising
Mass Communication; a talent turned subject has various prospects. One of them, being designing; is the most important of them all. A person need not only be visually creative in order to place oneself in the cutthroat competitive world of designing but one should also have fairly good idea in dealing with softwares like Corel Draw, Photoshop & Adobe Illustrator etc. Advertising, also known as paid information is the basic need in business, which involves several steps in the promotion of anything (it can be both commercial & non-commercial). Talking about my summer project i.e. Commercial advertising, I carried research (pre-test & post-test) and made a creative brief in accordance to the same, copy writing & hence designing …show more content…
LITERATURE REVIEW ADVERTISING It is a form of marketing communication, which helps in persuading a particular group of audience to take some action or to continue any action. Action can be related to any part of life, i.e. it can be commercial (business oriented) or non-commercial (political, ideological etc). Sponsors take care of the advertising expenditures which occurs from advertisement’s production & it’s broadcasting etc. Commercial advertisements are only concerned with the persuasion of the audience for the sake of the increased consumption of their products, which they are advertising. It takes place generally through branding. My summer project is advertisement of a lip product hence it is commercial advertising. Non-commercial advertisements are concerned with advertising services like any political party, religious group, certain interest group, organizations & govt. agencies etc. Some forms of advertising are:- Print: - newspaper, magazine, brochure, pamphlets etc. Electronic: - TVC, radio advertisement, infomercials etc. Outdoor: - bulletins (hoardings), mobile billboards, bollards, bus stop/bus stop adv, posters, danglers, bunting, trade shows, human billboards …show more content…
AD CAMPAIGN 3. It is basically advertising (commercial or non-commercial) through several media channels. A particular ad campaign is only about advertising any particular product or service using a unique idea/ theme (USP). DESIGN Graphic Design is defined as “the art or profession of visual communication that combines images, words & ideas to convey information to an audience”. Design could be viewed as an activity that translated an idea into a blueprint for something useful. The important part in designing is the translation of the idea. A designer is responsible for arranging & using elements on different types of media like magazine, website etc with the use of softwares like Corel Draw, Photoshop, Illustrator, In design & Quark Xpress. PRINCIPLES OF DESIGN Principles & Elements of design are the building blocks used to create a work of art. Elements of design are the things that make up a design. Principles of design are the concepts behind positioning elements of design. The five major principles of design are: 1. Balance- It is the arrangement of the objects in a given design as it relates to their visual weight within a composition. They are of two
Summary Of Hype By Kalle Lasn
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Advertising's Fifteen Basic Appeals Summary
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1126 Words | 5 PagesIts aim is to delivering some value to the customers so they purchase or sell goods and/or services. Advertising, however is one of many tools used in marketing to reach and inform consumers. Of the four P’s in the marketing mix, advertising falls under ‘promotion’. Some other marketing tools are public relations, sales promotions, directing marketing and personal selling. There are various types of advertisements, among them political, public service, retail and directory.
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1240 Words | 5 PagesA combination of local media and local store marketing programs will be utilized at each location. Local store marketing is most effective, followed by printed ads. As soon as the physical existence of our franchise is recognized in the market, then broader media will follow. However, we believe that the best form of advertising is still “our service delivery and our unique products. "
Argumentative Essay On Graphic Design
743 Words | 3 PagesGraphic Design has always been an ever evolving and changing field. Graphic design-like activities can be found throughout history like the ancient cave paintings or the manuscript of the Middle Ages. As the true purpose of graphic design is to communicate, technology has since made this process more effective, extending the reach and spread of information. This allows graphic design to have a higher level of impact that cannot be achieved without the use of technology.
Essay On Targeted Advertising
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Impact Of Technology On Graphic Design
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Literature Review Of Advertising
974 Words | 4 PagesAdvertisement is a method of mass promotion that’s typically used by different firms to reach large groups of potential consumers to persuade and inform them about a particular brand of product or service through oral or visual message. This means that the aim of any advertising is to differentiate and deliver various information about the product and the company to the prospective and existing consumers, it is therefore vital to make the message of the advertising effective, clear, focused and singular to make it easy for the target customers to hold on to it and catch it; as this provides a basis for
Impacts Of Print Media And Electronic Media On Social Development
1627 Words | 7 PagesTypes of media: • Print media. • Electronic media. Print media: Print media advertising is a form of advertising that uses physically printed media (such as magazines and newspapers) to reach consumers, business customers, and prospects. Advertisers also use digital media, such as banner ads, mobile ads, and social media ads, to reach the same target audience. Electronic media:
Importance Of Design In Our Life
1030 Words | 5 PagesThey need the design works to earn their salary and take care of their family. Nowadays, design has already included several types of jobs. For examples, there are product designer, fashion designer, graphic designer, interior designer and many more. These careers and occupations has already contributes more to the society with their professional works. Hence, people can get the easier ways to solve their daily problems and enjoy their life with the creative tools that invented by the designers.
Swot Analysis Of Pennic
1554 Words | 7 PagesA creative advertising can lead to more memorable, longer lasting, works with less media spending, and builds a community faster. Lack of creative advertising, Pensonic Holdings Berhad is hard to inspiring people to buy their products. Ads that simply catalogue product attributes or benefits were not enough to attract the customer attention and positive attitudes about the products being marketed cannot lead to the customers (Werner & Peter, 2013). Effective advertisements are advertisements that help the advertiser to reach its goals (Doyle & Saunders, 1990). Other than that, According to most studies in different countries, revealed that TV has the biggest effects on audiences and persuade them to start purchasing processes.
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