From the perspective of the mediatization of politics (if not all form of mediatization) the media that are most important are news media as socio technological organizations and institutions. Mediatization is an expansive theory that extends over all parts of political issues. It is significant to characterize where political motivation setting can be useful hence, we utilize the conceptualization of Stromback(2008). Presentation of news in Print
In todays world, mass media plays an important role by distributing information rapidly and entertaining massive audiences. Mass Media contains all sorts of media such as television, radio, books and the internet. However, nowadays the internet is the most evolving channel, while the TV also has some sort of an effect, by producing a certain type of message, the media can have control on people’s attitudes and beliefs. Advertising is a form of communication for marketing which is used to persuade the target audience in order to purchase a certain product, it has become a vital part of our life and can offer information and bring suitability to the consumers. Whenever people are watching the TV, or scrolling on the internet or just driving
Now putting this on a global scale, the mass majority of developed nations have access to this. The mass media feeds into this demand for new, thriving aspects in culture. Much of the population makes choices based on what they’re being fed by the media. From billboards to news stations, to commercials and annoying ads, these are all correlated to controlled media. The mass media is dictating what everyone sees, including you and me.
Each type of media involves both content, and also a device or object through which that content is delivered. Mass Media is defined as technology that is intended to reach a mass audience. It is the primary means of communication use to reach the vast majority of the general public. The most common platforms for mass media are newspapers, magazines, radio, television and the internet. The general public typically relies on the mass media to provide information regarding political issues, social issues, entertainment and news in the pop culture.
Preface The mass media serves as a global publication system which spreads messages and symbols to the world at large, to specific geographical regions, or to specific demographic groups. These messages and symbols function as information, entertainment and amusement. In this essay, we will value information as exponentially important, and hold that it has the power to influence the consciousness of the masses, and therefore change both the social and the power structures prevalent in the world today, by means of mass dissemination of information and ideologies which could lead people to break free from a status quo, further leading to dissent against a current social and/or world order. Information in this sense, is in complete contrast to amusement, which we can say is on the other end of the spectrum, as muse means to-think, amuse means to-not-think. With this in mind, we will state that the media is the nervous system of a democracy, as most of our political arguments between our family, friends and co-workers are informed by the corporate media (David Burn 2004).
We will explore some theories in regards to the effects of media on audience and socio political conflicts, in order to illustrate its crucial effect on them. In any newspaper or television news broadcast on any day, we can find news about a conflict somewhere in the world. The media plays a crucial role when reporting news, in defining the conflict itself. It is the media that ultimately builds and influences perceptions about conflicting groups, manifestors, their motifs, interests and causes for the audience to understand: the media have become a prised ground for the waging of conflict (Cottle, 2006, 2) In fact, the mass media play an important role in shaping the audience’s opinion by covering certain issues and influencing the ideas of the audience. Agenda setting In the media as an agenda- setting
Take opinion polls, for instance. Here, the media takes valuable information from the masses and conveys it to political parties who will change their campaigning strategy accordingly. Secondly, the media helps in the creation of opinion. Newspapers contain editorials and op-ed columns, while there are lively debates on current issues taking place on television. These not only convey the required information, but also influence the stance one takes on the issue.
Across the world, media has grown infectiously in society with the advance of technology. Media is usually described as a network of communication. It has a massive impact on society and affects our thoughts and beliefs. The majority of people relies on media’s information and transmission for their life activities, entertainment, education, socialization and anything else that they need to do. Though media sounds devastating in favour, many complain about it for increasing violence in society.
Every day there are several events broadcasted and televised on television and radio. We cannot deny that the mass media have a great contribution in shaping our ways of thinking. It is obvious that the mass media also play an important role in our attitude to life. At the bus or even the subways, you may see people reading a newspaper or holding their smartphones posting to their social media accounts their photos and thoughts.It seems impossible for them to exist without using these types of medias even for a day. Media has indeed influenced the way we think and the way we live whether for better or for worse.
TVB needs to gain high television viewership to attract more advertisement companies. Sometimes, it produces with controversial issues to catch people’s eyes and raise their awareness. For example, Super Trio Suprem(獎門人系列), Heart of Greed(溏心風暴),War And Beauty(珠光寶氣).These programmes were successful to raise audiences’ awareness. Stephen Siu, who is a veteran media professional and attended City Forum in 2009. He talked about the performance of domestic free TV programme services.