Internet is used everywhere in today’s world. In US many people are making purchases online and beginning to take advantages of the online shopping at their fingertips and convenience. Online shopping has changed the way we shop in today’s world. Gone are those days when people had to wait in queue on special occasions. Today consumers can buy almost anything at any given point of time. With these advantages also come some disadvantages. There are cases of fraud and security breaches.
In the ever-evolving realm of retail marketing, the recent trend has big Brick and Mortar retail stores such as J.C. Penny and Macy’s switching gears and incorporating online sales known as Brick and Click. Brick and Click refers to the marketing strategy in which a retail corporation sells their products both an online store (clicks) and a walk-in store (bricks) and integrates the two into a single operation. The goal of this retail strategy is to allow the customer base a multi-channel shopping experience whereby access is granted to the products through either physical in-store experience or an online purchase. The purpose of this report is to discuss department store mogul Macy’s approach to multi-channel
The Economic factors are determinants of an economy’s performance that directly impacts a company. These factors include inflation rates, interest rates, exchange rates and economic growth. These affect how businesses operate and make decisions. The economic climate in the country is of major concern to every company as it has impacts on the business and consumer spending. For example, the exchange rates can affect the costs of the supply and price of imported goods and exporting goods in an economy. Also the rise in inflation rates of an economy can affect the way a company prices their products and services.
Howard Schultz to take a comprehensive approach to ethical sourcing, using responsible purchasing practices; farmer support; economic, social and environmental standards; industry collaboration and community development programs. The cornerstone of his approach is Coffee and Farmer Equity (C.A.F.E.) Practices, one of the coffee industry’s first sustainability standards of coffee.
In today 's world, technology has surpassed human expectations and a perfect example of that is the invention of the mobile phone. It has made our lives easier, efficient and has become a necessity to tackle different aspects of life. Although cell phones have helped human to become professional multitaskers, it still has a lot of pros and cons. Is the mobile phone the best invention of the past 50 years? This is a question that everyone asks and the answer to the question is yes because it is an important device right now because it has many characteristics such as services and applications. However, there is a segment of people who say that the mobile phone affects people in all respects and there are other categories of people who see it as a very useful device but I support those who believe that cell phones have a lot of negative effects.
In his book, “Amusing Ourselves to Death”, Neil Postman analyzes the change of mediums from a Typographic Age to a Telegraphic Age; but because technology has advanced since the 1980s, it does not address every new medium and its effects. One recent medium that dominates the internet is online shopping. With seventy nine percent of Americans making online purchases (Weller), it is quickly becoming a new tool for everyday life. This medium attracts every aspect of buying, from office supplies to dog treats. The demand for online shopping stores is increasing rapidly year by year. Because a shopper has thousands of online stores to choose from, larger shipping stores compile products from smaller sites to make it more accessible for the buyers. Although online stores—like Amazon— have many benefits, they are altering the culture to be fast paced and impatient.
Today about 80 percent of teens between 12 and 17 own a smartphone, and it’s not uncommon to see three and four years old becoming quite fluent with using a touch tablet or a touch device, so by the time they turn 6 or 7 years old they are very comfortable with the mobile devices. But how young is too young for a smartphone?
Social media, a form of electronic communication channel which is useful for sharing information, pictures, personal texts, ideas, is one of the most popular technologies today. However, in recent years, the question of whether social media is a positive or negative trend has been raised. Although some people argue that social media has a negative impact on society, I believe that social media is beneficial for society in a number of ways.
E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. The terms e-commerce and e-business are often used interchangeably. The term e-tail is also sometimes used. Or what we know and familiar with as online shopping.
“Companies today are rushing headlong to become more digital…This often results in piecemeal initiatives or misguided efforts…[regarding their use of social media platforms]” (Dorner and Edelman, 2015:1)
Aldás-Manzano et al. (2012a) assert that perceived usefulness refers to the advantages that mobile banking offers and whether using a mobile phone is useful for performing financial transactions. Kleijnen et al. (2004) suggest that when acceptance grows, the intention to use these services will also automatically grow. According to Kim et al., (2003), an individual usually evaluates the consequences of his/her behaviour and consequently makes a choice based on the desirability of perceived usefulness. This argument is also supported by Luarn and Lin (2005) who suggest that perceived usefulness significantly impacts on the development of initial willingness to use M-banking. Hence, through the use of mobile banking, clients are able to conduct banking services anywhere and anytime by means of a mobile device, tablet or mobile phone (Dineshwar & Steven, 2013). It enables banking clients to perform a diverse range of financial services including checking account balances, linking of accounts, inter- and intra-transfer of funds, payment of bills, Internet purchases, and resetting of passwords (Agwu & Carter, 2014; Püschel, Mazzon & Hernandez, 2010).. In the context of mobile business service, researchers found that perceived usefulness is a vital factor determining the adoption of mobile service since users consider its benefits (Kleijnen et al., 2004; Luarn and Lin, 2005; Wang et.al, 2006). Consequently, the following hypothesis is
According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style.Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites. Users have more opportunity to choose and compare products they want to purchase or easily find and select specialized products. This kind of open market place would increase competition, provide benefit for industrial buyers as it will promote better quality and more variety of goods.
The advancement of technology has elevated the performance level in which businesses sell products and how consumers purchase these products. With improvements in machinery for mass producing products, there are now opportunities to sell products across the globe. The traditional method of shopping has been a part of many societies for ages. Persons would exchange items so that each could receive what they require. Purchasing items online has recently become a new trend and has influenced the majority of consumers. However, there is still a demand for the use of the traditional shopping method. Traditional and Online shopping provide good products, enable you to compare products, possess reasonable payment opportunities, accommodate the personal
Another possibility for businesses to improve their sales is the use of SEO services to push their websites at the top of search results. It is more money-consuming approach but it is also extremely effective since the overwhelming majority of consumers do not go to shops to find something anymore. Only one thing that they really do is an online search in the Internet. Based on that, it is critically important for companies to facilitate the search of their site, simplify an access to the requested information and be permanently presented among other leading companies and
Now Market players are introducing new and improved versions of smartphone applications, which is more user friendly and easy to use. And this will attract young travelers. And online travel booking via smartphone is the most favorite booking intermediate for most of the young travelers because of ease of use, better convenience, and 24*7 accessibility to the application. In the world Asia-Pacific region holds the highest growth potential in the online travel agency market share, in which India & China is the most profitable markets. This growth is because of the increase in disposable income, rise in the middle-class section, and increase in the rate of Internet users. Ctrip is one of the leading online travel agency in China’s OTA market, while MakeMytrip and Cleartrip are the main online travel portals functioning in India. Online