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Disadvantages Of Affiliate Marketing Essay

760 Words4 Pages

We will take a look about online advertising in general and go into the detail about affiliate marketing.
Furthermore, the advantages and disadvantages connected with online advertising will be described as well as benefits connected to affiliate marketing. Then types of online advertising and their connection to affiliate marketing will be depicted followed by available compensation models that give also an insight about different ways how to measure effectiveness in online advertising and affiliate marketing.
Next, the first and second research questions will be answered in parallel with analyzing models of customers’ purchasing process and suppliers’ selling process. Then, the study will give more information about affiliate marketing on the world and in Vietnam to understand more about affiliate marketing practically.

2.1 Online Advertising …show more content…

• Deliverability and Flexibility
As Zeff remarks, on-line advertising is much more flexible than traditional advertising. Campaign results can be seen immediately and the campaign can be changed in case the results do not meet expectations. Furthermore, the campaign is delivered nonstop .

• Interactivity
Zeff further states that the goal of advertisers is to promote a brand or a product. Online, consumer can interact with the product virtually, e.g. download a software demo and try it out. Internet is the media where information seekers can be turned into customers most easily .
Hoffman and Novak argue that affiliate marketing moves this concept even further, as content providers are paid only when the purchase or other specified action is executed. Therefore, it is up to them to seek innovative ways to increase the interactivity and persuade their visitors to buy an affiliated product or service

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