Disadvantages Of Online Advertising

760 Words4 Pages
We will take a look about online advertising in general and go into the detail about affiliate marketing.
Furthermore, the advantages and disadvantages connected with online advertising will be described as well as benefits connected to affiliate marketing. Then types of online advertising and their connection to affiliate marketing will be depicted followed by available compensation models that give also an insight about different ways how to measure effectiveness in online advertising and affiliate marketing.
Next, the first and second research questions will be answered in parallel with analyzing models of customers’ purchasing process and suppliers’ selling process. Then, the study will give more information about affiliate marketing on the world and in Vietnam to understand more about affiliate marketing practically.

2.1 Online Advertising

Online advertising is also called internet advertising or web advertising which is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons.

2.1.1 Advantages of Online Advertising

According to Zeff, online advertising has following four advantages :
+ Target ability
+ Tracking
+ Deliverability and Flexibility
+ Interactivity
• Target ability
Ability of precise targeting in online advertising is incomparable to the traditional
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