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Risks Of Online Shopping Essay

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PERCEIVED RISKS
Online transaction involves a temporal separation of payment and product delivery. A consumer must provide financial information (e.g., credit card details) and personal information (e.g., name, address and phone number) for delivery in order to complete the purchasing process. Risks perceived or real, exist due to technology failure (e.g., breaches in the system) or human error (e.g., data entry mistakes). The most frequently cited risks associated with online shopping include financial risk (e.g., is my credit card information safe?), product risk (e.g., Is the product the same quality as viewed on the screen?), convenience and non-delivery risk (e.g., What if the products are not sent?). The intensity of improbability adjoining the online purchasing process influences consumers’ perceptions regarding the perceived risks INTERNET USAGE IN INDIA
Over the past few decades, the Internet has developed into a vast global market place for the exchange of goods and services around the world. Several countries have adopted internet as an significant medium, offering an extensive range of goods at 24 hour availability and wide area coverage. Indians use the Internet for e-mail and IM (98%); job search (51%); banking (32%); bill payment (18%); stock trading (15%); and …show more content…

Product risk is defined as the risk of receiving the product that is different from what’s perceived to be in the product description. This could be resulted from the quality of the retailer’s product description and the visual representation of the product, significantly influencing the consumer’s ability to understand the product. Inability of physical product examination and insufficient product information on screen may increase concerns of clients. The matter adjacent to the product risk related to the online shopping resulted in the following

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