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Loyalty Card Marketing Strategy

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With the growth of the technology, the retail industry is looking for a single platform for - Attract, Interact, and Transact. When majority is inclining towards hassle free online shopping, brick and mortar shops are coming up with the concept of "personalized shopping" Digital technology is widely used for personlizing shopping experience. Retail analytics technology will ease the shopping experience saving valuable time. It will engage the customers in an interactive conversation that will make shopping interesting which is impossible to get at home. When you are on a move, just install the retail app in your mobile and use mobile engagement solution to make your shopping experience more entertaining and interesting.

Increase …show more content…

The customers can go through the offers offline – either by coming to your shop or TV commercials or newspaper advertisement while your employees have to process the card online for any discounts or offers. The introduction of loyalty card can be the new signature for your business. Presently, all giant retailers and some of the small retailers too are keeping the option of loyalty cards, profit cards, benefits card etc. It is a very simple business marketing tool that can advertise your brand name. All you do is to announce some additional discounts for these card holders and enjoy heavy revenue inflow. There are diverse benefits of loyalty cards, some of which are discussed below -
1. Boost sales - With the introduction of the loyalty card, more and more customers will come for your products to avail the special discounts and offers provided by your retail shop. This will increase their buying habits. The more they buy, the more you flourish in your retail business.

2. Product awareness - With the introduction of the loyalty card, you can know their personal contact details like - phone number, email ID etc. So, whenever you are to announce any discounts or promotional voucher, you can directly target

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