Disadvantages Of Product Assortment
DEFINITATION: ASSORTMENT Assortment refers to the number of SKUs within a merchandise category, group or department (depending on the retailers reference). Product assortment is the different types of products that a business makes or a retailer offers for sale. Product assortment consists of the following characteristics: Breadth. The breadth of a company 's products relates to the number of product lines a company produces or a retailer carries. An automobile manufacturer, for example, may have a line of sedans, a line of SUVs and a line of trucks. Length. This refers to the number of products in a particular product chain or line. For example, our automobile manufacturer may have 4 models of sedans 3 models of SUVs and …show more content…
With the ever increasing number of products available to retailers, category managers face a complex decision to select the right assortment for their categories. These assortment decisions are impacted by local consumer preferences, competition and costs .The optimal retail assortment can be described by ranking products based on a combination of demand and cost parameters. The advantage of this representation is that it can be used to study retail categories with a large number of available products.The competition between retail stores can result in an increase in assortment size and a decrease in retail prices. Understanding retailer assortment decisions is also important for manufacturers to increase distribution for their …show more content…
• Other brands like Dabur, GSK, Ajanta, Babool etc were present.
• In a Colgate brand itself we were able to find Colgate Active Salt, Gel, Max fresh, Total, Sensitive, Sparkling White etc.
• HUL brands like Close UP and Pepsodent also offers product varities.
• Category Mangement of Tooth paste section was very attractive.
• Tooth pastes belonging to same brand are arranged together based on the variety they offer.
• Tooth pastes are arranged in different tube size like family pack, 250 gm pack, 200 gm, 100 gm, 50 gm etc.
• Sachet packet of tooth pastes are also available here. Definition: Category Management
Category management is the process where the range of products is being broken into similar or related group which is called as product category by an organization or sold by a retailer. Successfully implementation of category management is the current industry trends which are being done by best-in-class technology from various service providers. Category management helps in determining optimization in pricing, and to maximize assortment profitability as well as shopper satisfaction.
The formal definition of Category
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