This is because, the airlines have various products and services to offer. Such products and services are often aimed towards consumer satisfaction and for providing them with the quality often related with an airline standard. Services such as providing the consumers the opportunity to hold ‘Mileage Business Cards’ where- the more loyal a consumer is towards the specific airline, the more gift cards he/she can obtain. Some airlines such as the US Airways provide their travellers with the chance to get a VIP baggage delivery service. Also, the opportunity to be part of the clubs and lounges can act as an incentive for the travellers (www.usairways.com, n.d.).
• Focusing on passengers. • Will create exceptional customer experience. • Will develop Non- aeronautical initiatives. MUSCAT INTERNATIONAL AIRPORT STRATEGIC PLAN A Plan for the Muscat international airport serves the Greater Muscat region and surrounding area via air. The airport act as an economic catalyst for the region by facilitating the movement of people goods and ideas.
Ryanair is one the few airlines which have complete fleet provided by Boeing (CNBC, 2013). Ryanair intends to exploit the technical prowess of Boeing to create fuel efficient aircrafts with more seats within the aircraft space thus transferring the cost benefits to the customers. Ryanair demands that their fleet of aircrafts are should be similar in design to reduce the maintenance costs and Boeing caters to their demands with timely delivery of the
"From a customer standpoint, providing an on-time, reliable product to keep their revenue premium to the industry and superior operating structure. From an investment standpoint, managing capex and investments in aircraft combined with solid aircraft utilization to generate the best returns for investors." Q7 What aspects of the company’s strategy do you believe represent the biggest challenges for Delta? "Given their outperformance over an extended period of time, there is a general concern that Delta is at peak operating performance relative to peers and that over time, others will adopt Delta's playbook and eat away at their competitive advantage. It's just being able to prove out that the playbook they've used in the past is a sustainable way of keeping their competitive advantage in the future as others adopt similar practices."
By truly caring about customers’ needs, creative reward programs, personalizing interactions, marketers strive for a complete and engaging human experience (Kirk & McEuen, 2015). It became also clear that airlines use different approaches how to structure their frequent-flyer program, Lufthansa uses mostly Mercenary Loyalty and Southwest is focusing on True Loyalty. These findings are very valuable when structuring a new reward program, as different approaches target different customer groups and lay a completely different focus on how to achieve loyalty to the
Also, digital marketing is the other area of focus for them for instance the revenue that could come from the adverts on the online portal where ancillaries are booked etc.in the longer run Ryanair will need to look at flying to more destinations and across continents as well. Mergers and Acquisitions are a realistic option for achieving inorganic growth for
In this way, the market share also increases. Air blue is currently using product quality leadership to attract new customers at higher prices than domestic airline because their aim is to provide quality product and service. They provide quality food, good word of mouth and comfort seats in Airplane. Air blue ticket price is equivalent to PIA but Air blue provides excellent quality service
Airport operator ability to understand airline profile and airline needs can play a significant role in success. All airports try to promote themselves to airlines using different means: placing advertisements and information about the airports in all kind of media (magazines, newspapers, journals) or by participating in all kind of exhibitions, seminars, roadshows and workshops. The main goals is to significantly increase airlines product awareness. (in the context of this coursework – product = airport). The product has to meet needs of the airline.
1) Retain and boost market share of Emirate airlines product and services. 2) Protect market dominance of Emirates airlines existing markets. 3) Driving out competitors by restructuring mature market. 4) Enhance usage of existing passengers. Tele-communication is essential element in everyone daily life, in order to enabling passengers to make voice and data call over aircraft’s telecom system, Emirates would like to add communication while on the airplane, it would be very good service for the business passengers.
One of the impacts which is quite obvious is that Air Asia has expanded its services. Not only can people book flight tickets online, now they can also book their hotel and rented car at the same time. This will then impact Air Asia’s dominance over other markets slowly for instance the land transportation market and also the hospitality market thus bringing in more profit. Next is how the online booking system has impacted the reach of Air Asia. Without the online booking system, tickets can only be checked or bought at the counters in the airport or some travel agency but now, it can be done from anywhere in the