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Transactional Sms Essay

730 Words3 Pages

Product or service promotion has undergone a sea change in the recent few years. Instead of video calling, the onus is now on SMS service to grab the attention of a maximum number of target customers. Both big and small sized companies are following this trend. These services are also mainly of two types – transactional SMS and promotional SMS. In India, SMS marketing has witnessed extensive implementation in the recent few years and of the two services, transactional SMS service is on a rise due to its various benefits.
Basic concept of transactional SMS
A transactional SMS is a message in which vital information is sent like PNR status, current bank balance, etc. It does not contain any type of promotional message. For example, “50 percent off on all stuff" is a promotional SMS. There is a limitation on the length of the sender ID. It should be exactly six characters in upper case like AXISBK. Here, AXISBK is the company or organization name, i.e. Axis Bank. …show more content…

Such a message can be sent by a registered educational institution to the parents or guardians in case of any emergency. A transactional SMS is always devoid of any promotional tone. For instance, “Thank you for registering with us” is an example of a transactional SMS.
The Importance and benefits of transactional SMS
There are numerous benefits of transactional SMS because of which it is considered of great importance by various industries across the nation. Some of the major benefits are however the following ones:
• Quick delivery
This can be touted as one of the biggest benefits of a transactional SMS. No delay means it can be used effectively to send any urgent information to

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