Disadvantages Of White Labeling
White Labeling is a concept used where the company develops their products and services and sells it to third party company to brand and sell as their own. This is similar to building a car and selling them to another company and label them as their own. The name white labeling comes from creating a product with no branding, sticking an empty label on it and delivering it to another company to fill in whenever is required by them.
The company that develops the product or service does not associate its brand with the product. The web or mobile app development service is sold under the brand of the company that purchases the product from the developer company. This allows a reseller to associate its brand, logo and even identity with that product.
Advantages of White Label Marketing:
1. Easy branding:
By opting for white label website development, the most important advantage for you
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Lack of Control:
The biggest problem with the White Labeling is that, as the solution is not yours, you have very little to no control over it. So, bugs arise, you or the clients request new features wants to update your platform, you need to contact your white labeling partner to make these changes. This issue can arise with the clients as it might take more time to solve certain development related issues.
In conclusion, we can say that developing a website with the help of a white label is certainly the best option when it comes to increasing sales by focusing on your core business and identifying avenues for expanding services and products that you can offer to your clients.
After, evaluating all the pros and cons you can certainly see that there are plenty of pros of white labeling marketing. When we compare with one or two cons is mainly a branding exercise, white labeling also helps you to build consistent branding for both yourself and your clients without the need to invest in infrastructure, technical knowledge and
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